(Bangkok – October 25, 2016) Best Western® Hotels & Resorts is delighted to announce that it has been awarded the title of ‘Best Mid-Range Hotel Chain’ in Travel Weekly Asia’s 2016 Reader’s Choice Awards for the second consecutive year.
The award was voted for by the readers of Travel Weekly Asia – one of the largest travel trade publications in the Asia Pacific region.
Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia, said he was extremely happy with the award.
“To have been named as Asia’s Best Mid-Range Hotel brand for two years in a row is a great honor, and testament to the lasting power of the Best Western brand,” Mr. Berrivin said.
“What makes this award even more special is the fact that it was voted for by the readers of Travel Weekly Asia, who represent the Asian travel trade. Best Western always strives to develop and maintain strong relations with our travel industry partners, so their continued support and recognition is extremely gratifying.”
Mr. Berrivin also said that he is pleased that Best Western has retained its strong reputation in the midscale sector, following the recent expansion of the Best Western brand into new market tiers. These include the upscale Best Western Premier® and BW Premier Collection® brands, along with Vīb®, and GLōSM, the two newly-launched lifestyle concepts.
“Best Western has a proud 70-year history of providing quality midscale accommodation,” he said. “While we have expanded from these strong foundations in recent years, it is pleasing to know that our brand retains a leading position in the midscale sector.
“Guests can rest assured that, no matter which Best Western product they choose, we will always stay true to our core brand pillars of providing comfort, convenience and service excellence,” Mr. Berrivin concluded.
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.