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BWR Named Best Hotel Chain Loyalty Program

Best Western Hotels & Resorts receives incredible honor
from the Business Traveller Awards

(Moscow, Russia.  September, 2016) Best Western® Hotels & Resorts is proud to receive the prestigious award for “Best Hotel Chain Loyalty Program" as nominated at the Business Traveller Russia and CIS Awards Ceremony. The very first Business Traveller Awards Ceremony was held almost 30 years ago, and since then every year only the best hotels, airlines and car rental companies have been recognized.  This year Moscow was the proud host of the event for the first time, in previous years the ceremony was held in the UK, USA, Asia-Pacific, Africa, the Middle East, Germany and Poland.

Award nominees included other well-known international brands, as well as regional companies from Russia, the CIS and neighboring countries.

Business Traveller Awards is an annual international award that recognizes extraordinary achievements and innovations in business travel industry entirely on the basis of readers’ votes. Throughout its existence, Business Traveller Awards has won the reputation of a highly recognized award.

Best Western Rewards®, the brand’s award-winning loyalty program, boasts more than 25 million members. It is one of the few such programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western Rewards has been recognized by U.S. News & World Report and J.D. Power & Associates as one of the top three hotel loyalty programs.

"It’s extremely important to for us to receive the award particularly for this nomination” - commented Suzi Yoder, Senior Vice President of Best Western® Hotels & Resorts.  "This proves once again that our loyalty program works extremely well everywhere in the world including Russia and the CIS.  Our loyalty club members in the CIS really appreciate some of the partners we have in this part of the world such as Aeroflot, Eldorado, Red Cube, online retailer Ozon.ru and many others. "

This year was especially eventful for Best Western, as it is celebrating its 70th anniversary this year, with the introduction of a new family of logos with an updated and contemporary look. The new logos give each of Best Western’s diverse offerings its own identity and signal the company’s readiness to embrace the future.

Best Western Rewards is also taking on a new look and becoming truly global. The loyalty program is one of the most generous rewards programs in the industry, adding a new way of offering unique benefits to participants and points to the non-expiring, free nights around the world without blackout dates, gift certificates and the shortest way to the privileges.  To date, Best Western Rewards® operates in more than 4,100 hotels in more than 100 countries and regions around the world.


Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015. 

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.