PHOENIX (February 8, 2016) – Spring is just around the corner and Best Western® Hotels and Resorts is helping guests celebrate with rewards when they stay more often at a Best Western this spring. Now through May 8, 2016, Best Western Rewards® members who register will receive a $25 Best Western gift card for every two separate stays at Best Western branded hotels. To register guests can visit bestwestern.com/spring.
“Spring is a special time of year to travel – the roadways and airports aren’t as crowded, the weather is warmer, and the kids are ready for a break from school. With 4,100 properties across the world, there truly is a Best Western wherever life takes our guests,” said Best Western Senior Vice President and Chief Marketing Officer Dorothy Dowling. “We wanted to recognize our most valued guests by offering them the chance to receive multiple awards as they stay at our hotels. Guests can use these awards on their next trip or save them up to pay for a full stay on a future trip.”
Best Western’s award-winning loyalty program, Best Western Rewards, is one of the richest reward programs in the industry, offering among the most generous rewards compared to other loyalty programs. It has been recognized as a top loyalty program by U.S. News & World Report for the past three years, earned a top ranking by J.D. Power Associates, and was named as an Up and Coming Program of the Year in the 2015 Freddie Awards. For more than 25 years, the program has served as one of the industry’s most generous rewards programs where points never expire. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With hotels in more than 100 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and much more.
Best Western’s Status Match...No Catch® program will match members’ elite status in any other hotel loyalty program, free of charge. Under this program, customers begin earning Best Western Rewards points at the elite level instantly. To participate, customers can email Best Western’s customer care team at StatusMatch@bestwestern.com or call 1-800-444-7646.
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.