PHOENIX (July 26, 2016) – Best Western® Hotels & Resorts today announced its newest Best Western Rewards® (BWR®) promotion, Get to the Gold!, which coincides with the upcoming 2016 Summer Olympics. The program allows for BWR members who are new to the program or have a basic “Blue” membership to accelerate to Gold status. BWR members can Get to the Gold! by booking five nights or more, earning 5,000 points or booking three separate stays during the 2016 Summer Olympics.
Taking place during this year’s Summer Olympics in Rio de Janeiro, the Get to the Gold! promotion will run from August 5, 2016 through the conclusion of the Paralympics on September 18, 2016. Stays booked during this time frame do not need to occur within the promotional period. More information on the promotion can be accessed online at bestwestern.com/gettothegold.
“The Summer Olympics is a proud and exciting event for our country and we are thrilled to offer our loyal guests the opportunity to obtain gold status more quickly and efficiently in our award-winning loyalty program, Best Western Rewards,” said Dorothy Dowling senior vice president and chief marketing officer for Best Western Hotels & Resorts. “The Olympics signifies a time for us to come together as a country and support our athletes that proudly represent us on the global stage. Get to the Gold! is a fun way for our hotels to get involved and celebrate this special moment with our most valued guests.”
Reaching Gold status under the BWR program allows guests to receive a 10%-point bonus per stay, putting them closer to reaching Platinum, Diamond and Diamond-select status. Once Platinum status has been achieved, guests will receive a gift and complimentary room upgrades during each additional stay.
Best Western’s award-winning loyalty program, BWR, is one of the richest reward programs in the industry, offering among the most generous rewards compared to other loyalty programs. It has been recognized as a top loyalty program by U.S. News & World Report for the past three years, earned a top ranking by J.D. Power Associates, and was named as an Up and Coming Program of the Year in the 2015 Freddie Awards. For more than 25 years, the program has served as one of the industry’s most generous rewards programs where points never expire. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With hotels in more than 100 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and much more.
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ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.