PHOENIX (March 23, 2016) – Inspired by the National Park Service Centennial, Best Western Hotels & Resorts has launched its latest sweepstakes, Best Western Rewards® “100 Years of National Parks,” which encourages travelers to discover the natural beauty of the greatest national parks across the U.S. and Canada, and Best Western hotels along the way. With 230 Best Western hotels located within 10 miles of a national park, from Banff National Park in Alberta, Canada, to Everglades National Park in Florida, this sweepstakes demonstrates that “Wherever Life Takes You, Best Western is There.®”
The sweepstakes will award one grand-prize winner 100,000 Best Western Rewards points, five nights at a Best Western-branded hotel, a $500 MasterCard gift card and a $500 gas card. Participants will also have the opportunity to earn one of five $100 Best Western travel cards weekly during the contest period March 21-April 9, 2016.
To enter the sweepstakes, travelers can visit the “National Parks” tab on the Best Western Hotels & Resorts Facebook page, share their favorite national park and complete a brief entry form in which participants can also enroll in Best Western Rewards. The sweepstakes can also be accessed online at followbw.com/nationalparks.
“In addition to our recent brand refresh, Best Western is celebrating 100 years of national parks in 2016. We went on several journeys throughout the U.S. and Canada to capture the breathtaking beauty of our parks and show today’s traveler that ‘Wherever Life Takes You, Best Western is There,’” said Best Western Senior Vice President and Chief Marketing Officer Dorothy Dowling. “Our ’100 Years of National Parks’ campaign showcases the endless opportunities for travelers to explore and find their own personal connection to national parks and today’s Best Western.”
Best Western content creators visited more than 19 national parks in the United States and Canada, including Zion, Haleakala, Kenai Fjords, Banff, Yosemite and Everglades, to show consumers the adventures that await them within a short drive of Best Western hotels. Since the launch of Best Western’s YouMustBeTrippin.com travel blog more than seven years ago, Best Western has been creating content to inform and inspire travelers. Last year, Best Western’s efforts resulted in more than 10 million video views and a 100 percent increase in blog traffic.
Both the “National Parks” Facebook tab and microsite feature dynamic videos highlighting national parks in North America to inspire travel and have travelers dreaming of summer. Best Western’s regional marketing cooperatives led the effort to align the brand’s new tagline and broad geographic distribution with the Centennial celebration.
Best Western’s award-winning loyalty program, Best Western Rewards, is one of the richest reward programs in the industry, offering among the most generous rewards compared to other loyalty programs. It has been recognized as a top loyalty program by U.S. News & World Report for the past three years, earned a top ranking by J.D. Power Associates, and was named as an Up and Coming Program of the Year in the 2015 Freddie Awards. For more than 25 years, the program has served as one of the industry’s most generous rewards programs where points never expire. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With hotels in more than 100 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and much more.
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.