Phoenix (February 17, 2016) – Best Western® Hotels & Resorts has been awarded a record 50 Adrian Awards from the Hospitality Sales and Marketing Association International (HSMAI), continuing its reign as a leader among its competitors in receiving recognition and accolades from within the industry. The HSMAI Adrian Awards are given for best practices in hospitality marketing, advertising and public relations. Of the 50 awards, Best Western earned one coveted platinum award, 25 golds, 14 silvers and 10 bronzes.
“Today’s Best Western is thriving. Receiving these tremendous awards from HSMAI is a further reflection of the success this iconic brand is experiencing. From the recent launch of our brand refresh and the unveiling of two new hotel brands, to the almost $2 billion in investments being made in our properties, there has never been a more exciting time for Best Western. We are thrilled to bring home a record-breaking 50 Adrian awards,” said David Kong, Best Western CEO and president.
The Adrian Awards began in 1957 and consider entries from every segment of the travel and hospitality marketing industry, including hotels, airlines, cruise lines, car rental companies, destinations and credit card companies, among others. Winners are selected from a field of more than 1,200 entries by senior industry and media experts.
Best Western was awarded a HSMAI platinum award, the highest honor, for its placement of a FOX Business news segment regarding Vîb®, one of Best Western’s newest brands. Vîb was designed for today's connected traveler who is looking for social engagement, technology integration and consistent service. The brand also won a number of awards in the category of advertising and marketing, including Best Western’s Mom Me-Time, Dreaming of Summer and Roadtrippin campaigns. Best Western’s efforts in public relations were also rewarded including recognition for several of the brand’s major initiatives – Best Western Rewards®, Best Western signature events and the unveiling of Vîb. Finally, the brand also received top honors in the category of digital marketing for its Route 66 campaign and the Best Western Alive! app.
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.