Resurgence Continues With Impressive Results
Best Western Hotels & Resorts Resurgence Continues With Impressive Results
PHOENIX (January 25, 2016) - Best Western® Hotels & Resorts continues to demonstrate a track record of tremendous financial performance with an average RevPAR index of 110 over the past four years (100 represents fair market share versus competitors in measuring revenue per available room). Additionally, the brand continues to reach other milestones including generating revenue of $4.0 billion in North America, realizing $1.4 billion in revenue from its central reservation system and the brand’s loyalty program, Best Western Rewards® drove $1.5 billion to North American hotels.
“I am thrilled with the tremendous success we have achieved over the past four years. This is an incredible time at Best Western. We have launched a new look for our brand, two new midscale boutique concepts called Vîb® and GLô℠, and unveiled an enhanced mobile digital platform,” said David Kong, president and CEO of Best Western Hotels & Resorts. “This year marks not only the implementation of these incredible achievements but this iconic brand’s 70th birthday. We are well positioned for another 70 years of serving as a leader in the hospitality industry.”
As the company looks ahead to 2016, the North America pipeline is strong, currently standing at 205 projects (includes Best Western®, Best Western PLUS®, Best Western PREMIER®, BW Premier Collection®, Best Western Plus EXECUTIVE RESIDENCY®, Vîb and GLô) of which nearly 60 percent are new construction. Additionally, of the Best Western PLUS branded projects in the pipeline, 70 percent are new construction. And, of the Best Western PREMIER branded projects, 80 percent are new construction.
“We have set aggressive goals for developing new construction projects and with the introduction of our new refreshed, contemporary prototypes, we are seeing increased interest from developers,” said Ron Pohl, senior vice president of brand management for Best Western Hotels & Resorts. “With our newest concepts Vîb and GLô, we now offer hotel developers seven types of products that cover the hottest segments in the industry.”
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.