PHOENIX (February 17, 2016) – Best Western® Hotels & Resorts is inviting travelers to enter for the daily chance to win one free night at any Best Western hotel through the “Where’s Your Wherever” sweepstakes. By participating, guests will also be entered in the grand prize drawing for the chance to win five nights at any Best Western branded hotel plus a $2,500 travel card. Through the “Where’s Your Wherever” sweepstakes, Best Western is inviting travelers to dream big and share their bucket list travel destinations for a chance to win free nights. Open now through March 20, 2016, Best Western Rewards® members can use their Facebook profile to share their “wherever”. With hotels in more than 100 countries across the world, Best Western truly is wherever life takes their guests.
To participate, travelers can visit the “Where’s Your Wherever” tab on the Best Western Fan Page on Facebook and choose their “wherever” destination by dropping a pin on the map of a place they love, or aspire to visit. Once selected, a brief entry form is completed for submission. All participants can easily sign up to be a Best Western Rewards member. After doing so, Best Western will create a graphic of your “wherever” destination with the dedicated hashtag (#mywherever), which allows for easy sharing on Facebook. Guests can also access the sweepstakes at the following link: http://followbw.com/WheresYourWherever/
“We are excited to create a fresh opportunity for travelers in North America to experience our hotels,” said Best Western Senior Vice President and Chief Marketing Officer Dorothy Dowling. “Today’s traveler looks to social media and to their friends when determining their travel plans including choosing a hotel. With ‘Where’s Your Wherever,’ Best Western makes it easy for guests to share what a meaningful destination is to them, and in turn, have the opportunity to take that trip of a lifetime simply for being an active participant and member of our rich rewards program.”
With a contemporary and stylish look across the board, Best Western offers consumers the opportunity to win a stay – “wherever” – and create a memorable experience at any one of its seven distinct options: Best Western, Best Western Plus®, Best Western Plus Executive Residency®, Best Western Premier®, Vîb®, BW Premier Collection® and GLô℠.
Best Western’s award-winning loyalty program, Best Western Rewards®, is one of the richest reward programs in the industry, offering among the most generous rewards compared to other loyalty programs. It has been recognized as a top loyalty program by U.S. News & World Report for the past three years, earned a top ranking by J.D. Power Associates, and was named as an Up and Coming Program of the Year in the 2015 Freddie Awards. For more than 25 years, the program has served as one of the industry’s most generous rewards programs where points never expire. It has the lowest redemption thresholds for awards, and is one of few loyalty programs that is truly international. With hotels in more than 100 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card®, dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and much more.
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.