BEST WESTERN® HOTELS & RESORTS ISSUES LOYALTY PROGRAM
"THROWDOWN" TO COMPETING HOTEL BRANDS
Best Western Launches a Boxing-Themed Video and Social Media Campaign,
Demonstrating Domination of Best Western Rewards® in the Loyalty Space
Phoenix (October 9, 2017) – Best Western Hotels & Resorts is shaking up the hospitality loyalty space, issuing a ‘throwdown’ to competitors with a boxing-themed video and social media campaign aimed at demonstrating the leadership of its award-winning loyalty program, Best Western Rewards® (BWR®). In the campaign, which went live today, BWR challenges its closest rivals across a variety of important categories, and knocks out the competition. Offering points that never expire, a minimum 10 percent rate discount, the lowest points threshold and unparalleled value benefits for elite members, BWR has secured a TKO across the board.
“Following BWR’s recent refresh and on the heels of a loyalty program study we co-authored with U.S. News & World Report, we know that BWR offers more benefits than any of our competitors. We aren’t afraid to enter the ring and show how superior our program really is in the areas that matter most to Today’s Travelers,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “The new BWR delivers easily redeemable rewards, a modern digital membership card, and unrivaled discounts, perks and promotions that are only getting better. We have risen to the challenge imposed by our competitors in recent years, and we truly believe this program now knocks the competition out in every area.”
Round One: Points Stamina
BWR came out blazing in round one and with a surprising opening punch of points that never expire. BWR quickly began crushing the competition whose points expire due to inactivity.
Round Two: Strength of Rate Discounts
With a minimum 10 percent rate discount, BWR delivers a right jab followed by a left hook. BWR’s closest rivals do not offer discounts that match the program’s value.
Round Three: Reward Flexibility
In this test of flexibility, BWR comes out on top, with the lowest number of points required to earn a $25 gift card. BWR’s 6,000-point threshold is just too low for the competition to withstand.
Round Four: Speed to Elite
BWR delivers one final crushing blow, providing the fastest way to get to top status. The company offers elite members a 10 percent discount on all free night redemptions and guaranteed free nights for Diamond and Diamond Select members at properties with availability. BWR also offers no blackout dates for free nights.
Results: TKO – BWR takes the best hotel loyalty program title in a clean sweep!
“We know that the competition may want a rematch, but our loyal BWR members can rest assured that we’ll be ready when the time comes,” continued Dowling.
To witness firsthand BWR’s dominant performance, see how BWR throws down and enjoy a blow-by-blow recap of the loyalty program battle by clicking here.
For more information on Best Western Hotels & Resorts and BWR, visit BestWesternRewards.com.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,100† hotels in more than 100† countries and territories worldwide. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, and BW Premier Collection®; as well as its recently launched franchise offerings: SureStay®, SureStay Plus® and SureStay Signature Collection®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won eight consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Over 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
Each Best Western® branded hotel is independently owned and operated.