Best Western® and Best Western Plus® Ranked First in Mid-price and Upper Mid-price Categories, Respectively.
PHOENIX (September 5, 2017) - Best Western Hotels & Resorts announced today the readers of Business Travel News (BTN) have selected Best Western as the No.1 Mid-price Hotel Company and Best Western Plus as the No. 1 Upper Mid-price Hotel Company in BTN’s 2017 Hotel Brand Survey. This high-profile recognition marks the fourth consecutive year that the brand has been ranked at the top by BTN’s readership – amplifying the brand’s award-winning track record and reflecting its position as the preferred hotel company for today’s business travelers.
BTN’s Annual Hotel Brand Survey measures corporate buyer opinions of the lodging brands they use. BTN readers include more than 44,000 travel managers who control $264 billion in corporate travel spending. Best Western and Best Western Plus continue to win out over brands such as Hampton by Hilton, Fairfield Inn, Holiday Inn, Wingate, La Quinta and Ramada.
“Best Western Hotels & Resorts is thrilled to once again top the charts of BTN’s annual hotel brand survey,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “Business travel is a key market for our brands, and the recognition by travel managers is a testament to our focus on delivering exceptional products, amenities and experiences that today’s business travelers are searching for. This honor further validates the hard work and dedication of our Best Western Hotels & Resorts team; and we look forward to continuing the journey by partnering with buyers, while listening to and learning from them, to ensure we deliver leading business travel solutions.”
Best Western and Best Western Plus brands earned top recognition in areas such as product consistency, quality of sales staff, data quality, helpful and courteous service, physical appearance, public business amenities, in-room business amenities, personal amenities, and traveler satisfaction. Meeting facilities and negotiating group travel/meetings were also areas Best Western was acknowledged with top recognition.
“Business Travel News congratulates Best Western Hotels and Resorts on its excellent performance in BTN’s 2017 Hotel Brand Survey,” said Louis Magliaro, Senior Vice President and Group Publisher of The BTN Group. “Travel managers continue to rate Best Western brands among their top hotel partners and rely on these brands to prioritize business traveler support and satisfaction.”
Best Western Hotels & Resorts listens and responds to the voice of travel managers and travelers to understand and offer what’s important to them during their stay. As a result, the brand reimagined its identity – clarifying its exceptional offerings and broadening its appeal with a contemporary, energetic and relevant look. The brand remains focused on key areas of the traveler experience to ensure guests receive the superior value, customer care and amenities they’re looking for – including free Wi-Fi, a quality complimentary breakfast, modern in-room amenities and up-to-date exercise facilities.
To give loyal business travelers even more options, Best Western launched a complete revamp of the company’s Best Western Rewards® (BWR®) program earlier this year. The new program incorporates easily redeemable rewards, a new digital membership card for ease and convenience, and unrivalled exceptional discounts, perks and promotions. With BWR, business travelers can enjoy the richest loyalty programs in the industry, and be a part of the only hotel loyalty program where points never expire and can be redeemed worldwide.
Reservations may be booked online or by calling Best Western’s 24-hour, toll-free reservations number 1(800) WESTERN.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,100† hotels in more than 100† countries and territories worldwide. Best Western offers 10 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, and BW Premier Collection®; as well as its recently launched franchise offerings: SureStay®, SureStay Plus® and SureStay Collection®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won eight consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Over 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.