BEST WESTERN® HOTELS & RESORTS ENCOURAGES FUN IN THE SUN WITH SUMMER LOYALTY PROGRAM PROMOTION
Guests are Rewarded a $10 Travel Card for Each Stay Now through Labor Day
PHOENIX (May 22, 2017) – Best Western Hotels & Resorts today announced its latest seasonal promotion that encourages Best Western Rewards® (BWR®) members to Go. Get. Rewarded.® with exciting savings on their summer vacations. Now through September 4, 2017, BWR members will earn a $10 Best Western Travel Card® for each night at more than 4,200 Best Western branded hotels worldwide. And the offer goes even further, as AAA®/CAA® members will earn a $20 Best Western Travel Card for each night.
With no limitation to the number of Best Western Travel Cards that each member can earn, members will be able to instantly redeem their Travel Cards and use it towards their next trip, gift it to a loved one, or stack up the rewards and use them for a special occasion.
“As we prepare for the busy summer travel season, we are excited to help our loyal guests live out their ultimate vacation getaway, while also putting some money back into their pockets,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “We listen to the voice of our customers and tailor our BWR program to provide the value and perks guests are looking for. This summer promotion is a great example of that as it helps alleviate the stress that can come with travel expenses. We look forward to seeing both leisure and business travelers at our properties this summer.”
Coming on the heels of a recent refresh of Best Western’s BWR program, this summer promotion underscores the instant rewards that can be earned by the company’s most loyal customers. The new tagline for the company’s loyalty program – Go.Get.Rewarded. –demonstrates commitment to delivering exceptional customer experiences through a simplified, meaningful and rapid rewards program.
The revamp of the BWR program provides enriched benefits members can look forward to - illustrating Best Western’s commitment to bringing “real value” to it guests, in comparison to industry competitors.
Top-Ranked, Rich Rewards
BWR is the only loyalty program in the industry where points never expire and BWR members have access to the richest promotions in the industry. Reward redemption begins at a lower point level requirement relative to industry competitors, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates. Additionally, members have access to special rates – up to 10% off on every night and free night redemptions count toward attaining elite tiers. Finally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.
Instant Enrollment, Instant Rewards
As part of the BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.
Elite Members, Elite Rewards
In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival, elite members are given a choice of a “Thank You” gift or bonus points. Additionally, they receive a 10% discount for all free night redemptions. Finally, Best Western hotels provide guaranteed free nights for Diamond and Diamond Select members at properties with availability.
These new benefits, combined with the lowest free night redemption threshold in the industry, let travelers maximize their stays across all seven Best Western brands.
For more information on the summer promotion or BWR, please visit bestwesternrewards.com.
ABOUT BEST WESTERN® HOTELS & RESORTS
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200† hotels in more than 100† countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, BW Premier Collection® and GLō®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including nearly sixty percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2016, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving five consecutive Dynatrace® Best of the Web gold awards for best hotel website. Best Western has also won eight AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Nearly 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.