BEST WESTERN® HOTELS & RESORTS TOUTS
SUBSTANTIAL INTERNATIONAL GROWTH, ROBUST GLOBAL PIPELINE
Nearly 500 Developments Underway Across North America, Asia, Africa, Europe, Middle East, Oceania and South America
Berlin, Germany – March 6, 2017 – Best Western Hotels & Resorts today revealed a development pipeline of close to 500 properties, placing a strong focus on key international markets. The company currently has 239 international locations underway and another 224 in North America – 60% of which are new-builds.
“It is evident that Best Western continues to provide exceptional value to our owners and developers around the world, as we see interest in our diverse portfolio of brands continuing to grow,” said Suzi Yoder, senior vice president of international operations for Best Western Hotels & Resorts. “It was a thrilling ride for us in 2016 and it is exciting to see even more growth potential on the horizon in 2017. We look forward to adding Best Western hotels in new destinations this year, as well as to expanding some of our newer brands, enhancing our global footprint even further.”
With seven distinct brands, Best Western provides developers tailored product options and more flexibility than ever. A detailed breakdown of Best Western’s current development pipeline includes:
- 224 properties in North America
- 109 in Europe
- 49 in Asia
- 33 in Oceania
- 20 in South America
- 15 in Africa
- 13 in the Middle East
The announcement of Best Western’s current pipeline comes on the heels of a strong 2016, which saw the celebration of the company’s 70th year in business with numerous milestones. In late 2016, Best Western also announced the debut of SureStay Hotel Group℠, designed to provide options to hotel owners who are disillusioned by one-sided contracts that don’t deliver. The revolutionary new ‘white label’ franchise model is powered by Best Western’s infrastructure and offers easy conversions to one of three SureStaySM brands – SureStay, SureStay PlusSM and SureStay Signature CollectionSM.
“We’ve received quite a bit of traction early in the process with 30 SureStay hotels already approved and we are expecting to have 100 open by the end of 2017,” said Ron Pohl, senior vice president and COO for Best Western Hotels & Resorts. “SureStay has been a welcome addition and adds to our company’s robust portfolio. We look forward to seeing it grow even further, in addition to the brands that operate under the Best Western Hotels & Resorts umbrella.”
In total in 2016, Best Western welcomed nearly 100 hotels in North America and 102 hotels internationally. The company’s portfolio today stands at more than 4,200† hotels in 100 countries.
For more information on Best Western’s global development please visit www.bestwesterndevelopers.com.
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200† hotels in more than 100† countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, BW Premier Collection® and GLō®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including nearly sixty percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2016, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving five consecutive Dynatrace® Best of the Web gold awards for best hotel website. Best Western has also won eight AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Nearly 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.