PHOENIX (December 1, 2017) – Best Western Hotels & Resorts today announced it has won a gold 2017 Recommend Readers’ Choice Award in the Hotels/Resorts category.

Recommend has been helping travel agents sell travel for 50 years by providing them with in-depth destination and product information, and each year, its’ readers participate in Recommend’s Readers’ Choice Awards to honor organizations that are anchored in excellence and have advanced the interests of the travel industry.

 “Best Western is honored to receive this prestigious recognition from Recommend – a leader in the travel trade marketplace – as its informative and engaging content are key to delivering exceptional guest experiences,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “Best Western’s commitment to excellence is instilled at each of our 4,200 hotels worldwide, and we thank Recommend’s readers – many of whom stay with us regularly – for recognizing our brand as a leader in hospitality. We look forward to continuing to deliver superior products and services that are fit for travelers of all types.”

Best Western Hotels & Resorts’ recognition by Recommend is a welcomed addition to the brand’s award-winning track record. Best Western continues to set industry records regarding awards and accolades. Among some of the most notable distinctions received in 2017, Business Travel News® ranked Best Western Plus® and Best Western number one in upper-mid-price and mid-price hotel brands; Best Western Rewards® (BWR®) earned a top-five ranking by U.S. News & World Report’s; and an impressive 1,956 Best Western branded hotels globally received the 2017 TripAdvisor® Certificate of Excellence recognition, yielding the brand’s highest level of guest satisfaction to date.

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About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of  4,200 hotels in more than 100 countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM  by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay CollectionSM by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* All Best Western and SureStay-branded hotels are independently owned and operated.
Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.