BEST WESTERN® HOTELS & RESORTS LOWERS FREE NIGHTS
TO ONLY 10,000 POINTS THIS FALL AND WINTER
Phoenix (November 9, 2017) – Best Western Hotels & Resorts’ award-winning loyalty program – Best Western Rewards® (BWR®) – is the gift that keeps on giving this holiday season. Now through January 31, 2018, members can earn a free night’s stay at any Best Western-branded property in North America for only 10,000 points.
“We know that we already have one of the lowest point thresholds in the industry, but we are always looking to reward our BWR members with new and exciting offerings. We believe the holiday season is the perfect time to say thank you for your loyalty,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts.
In addition to discounting free night stays, BWR is currently running a fall promotion, which allows rewards members to earn double the points for each night of their stay through November 30. Those earned points can be used to redeem a free night.
Best Western’s exciting promotions come on the heels of BWR’s refresh announced earlier this year. The enhanced benefits illustrate Best Western’s commitment to bringing “real value” to guests, in comparison to its industry competitors. BWR redemption begins at a lower point level requirement relative to other hotel brands, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates. Additionally, members have access to special rates – up to 10% on every night and free night redemptions count toward reaching elite tiers. As part of the BWR refresh, members are also now given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.
For more information on Best Western Rewards or to sign up, visit BestWestern.com/Rewards.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200† hotels in more than 100† countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay CollectionSM by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.