ILLINOIS BEACH RESORT JOINS BEST WESTERN® SOFT BRAND
Beautiful Lakeside Resort and Its Guests Reap the Benefits of Being Part of a Global Brand
PHOENIX (June 14, 2017) - Best Western Hotels & Resorts today announced the addition of the Illinois Beach Resort, BW Premier Collection to the brand. The property is nestled into the shimmering beaches of Lake Michigan, just 40 miles from both Chicago and Milwaukee, and is a welcomed addition to Best Western’s BW Premier Collection®, which consists of carefully selected upscale, high-quality independent hotels and resorts in key markets that deliver exceptional and unique travel experiences, while retaining their design, name and orientation. Best Western’s soft brand fits discerning travelers seeking a one-of-a-kind experience with the benefits of a global hotel brand.
The Illinois Beach Resort, BW Premier Collection, offers 88 guest rooms and four suites, all beautifully renovated with views of either the state park or windows and balconies overlooking the calming waves of the lake. Guests can enjoy exceptional amenities including an onsite spa to help guests unwind and lessen their stress.
“We are excited to add the Illinois Beach Resort, a first-class property, to our BW Premier Collection,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “BW Premier Collection is one of our fastest growing brands and allows independent hoteliers to preserve their unique hotel identity – all while enjoying access to Best Western’s strong brand heritage, support and sales and marketing tools. We are pleased to welcome yet another signature property in such a desirable destination. Guests will truly enjoy staying at this hotel right on Lake Michigan.”
The hotel also offers impressive meeting space, with nearly 11,000 square feet of banquet space – including a beautiful outdoor area – for weddings, retreats, corporate meetings, and any other group need. The Illinois Beach Resort is also home to the Lakeside Restaurant, known for its succulent prime rib, flaky beer battered Atlantic cod and breathtaking water views; and the Sandpiper Lounge, a wonderful stop with an assortment of tasty refreshments for guests to enjoy. Travelers interested in wandering off the beach can enjoy the endless adventures offered at Six Flags Great America, just 30 minutes away; go on a fishing expedition with one of the area charters; take a free train tour at the nearby Jelly Belly warehouse; or visit the area’s two excellent golf courses.
Reservations at the Illinois Beach Resort, BW Premier Collection may be booked online or by calling the hotel directly at 1(847) 625-7300 or by calling Best Western’s 24-hour, toll-free reservations number 1(800) WESTERN.
ABOUT BEST WESTERN® HOTELS & RESORTS
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200† hotels in more than 100† countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, BW Premier Collection® and GLō®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including nearly sixty percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2016, Business Travel News® ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving five consecutive Dynatrace® Best of the Web gold awards for best hotel website. Best Western has also won eight AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Nearly 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.