BEST WESTERN® HOTELS & RESORTS GOES “BEHIND THE BRANDS” WITH A CLOSER LOOK AT VīB®
Today’s Best Western brings fresh new urban-hip hotel concept to life, celebrating the first U.S. Vīb opening this month
Phoenix, AZ (August 29, 2018) – On the heels of its first U.S. opening earlier this month in Springfield, Missouri, Best Western’s upscale urban-hip hotel brand - Vīb - is on the move, with a robust pipeline of upcoming hotels in destination hotspots such as Miami, Chicago, Los Angeles, Denver, Orlando and Calgary. As part of the “Today’s Best Western” campaign and the “Behind the Brands” series, which launched earlier this year, Best Western is taking a closer look at Vīb this month.
“Vīb is a modern and upbeat brand that is a timely addition to Best Western’s growing, dynamic portfolio,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “By offering today’s travelers a boutique hotel experience, complete with unique social engagement and technology integration, the brand is enriching the travel experience and is truly representative of today’s Best Western.”
Vīb delivers the contemporary design and local authenticity that today’s travelers are looking for with the comfort and value they’ve come to expect from Best Western. A place where originality is celebrated, innovation is a given and connectivity is a must, Vīb features unique services and amenities, including:
- Stylish, vibrant lobby and kiosk check-in
- Virtual concierge
- Lobby bar, café and restaurant serving premium food and beverages made locally
- Gaming pods with fashionable, comfortable seating
- Creative signature king room design – platform bed with storage below and incorporated desk
- eConcierge technology
- Zones for work and play stocked with USB and power ports - supported with free wireless internet in the lobby and guest rooms
- Electronic lock – Bluetooth or RFID technology
- LED rain showerhead
The first Vīb opened in Antalya, Turkey in January 2017 and the first U.S. location opened August 11, 2018 in Springfield, Missouri. The innovative new-build concept is engineered for success with a cost-effective footprint that is efficient to operate and a business model designed to be highly profitable for developers. Owners enjoy a rapid ramp-up with fast access to Best Western’s leading global reservation and revenue management systems, sales and marketing support, and award-winning Best Western Rewards® (BWR®) loyalty program with more than 35 million members.
This summer and fall, BWR is making the Vīb experience extra rewarding. North American BWR members can Go.Get.Rewarded® with a $20 Best Western Travel Card® after their first stay, completed by September 3, 2018, or get double the rewards points on each stay between September 17 and November 18, 2018. With the richest promotions in the industry and points that never expire, BWR offers real value as the world’s premier hotel loyalty program.
For more information on Vīb and Best Western Hotels & Resorts, please visit BestWestern.com or BestWesternDevelopers.com.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.