BEST WESTERN® HOTELS & RESORTS NAMED AAA®/CAA® LODGING PARTNER OF THE YEAR FOR TENTH CONSECUTIVE TIME
Phoenix, AZ (October 30, 2018) – Best Western Hotels & Resorts today announced that it has been named AAA/CAA’s 2018 Lodging Partner of the Year, winning the award for the tenth consecutive time. In addition, the company earned “Best in Marketing” and “Best in Member Services” awards. The awards were presented on October 22, at the 2018 AAA/CAA Travel Conference awards dinner, held in Phoenix, Arizona. Among the audience were AAA/CAA senior level travel staff from various AAA/CAA clubs and both national offices, as well as other preferred partners.
As one of the largest full-service leisure travel organizations, AAA/CAA asks stakeholders from across North America each year to vote on the awards. Time after time, Best Western has risen to the top due to the company’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada.
“We are deeply honored to receive the Lodging Partner of the Year Award for an incredible tenth time in a row,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “We greatly value our partnership with AAA/CAA, as it is a relationship invested in learning from one another, growing each other's business, and delivering superior value to our mutual customers. This award represents the outstanding outcomes we’ve been able to achieve together with AAA/CAA, and we look forward to continued collaboration in the years ahead.”
Best Western Hotels & Resorts and AAA/CAA have worked together to make traveling more rewarding than ever. AAA/CAA members can enjoy a discount of up to 15 percent on room rates at any Best Western-branded hotel in North America. AAA/CAA members who are also members of the Best Western Rewards® program receive an automatic Gold status upgrade and earn 10 points for every U.S. dollar spent on qualified hotel room rates, as well as access to the many benefits that make BWR one of the richest loyalty programs in the industry.
For more information on Best Western’s partnership with AAA/CAA and member discounts, visit BestWestern.com.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200† hotels in more than 100† countries and territories worldwide. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
‡ Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.