BEST WESTERN® HOTELS & RESORTS BRINGS THRIVING SOFT BRAND TO PHUKET WITH STUNNING NEW SEAFRONT HOTEL
(Bangkok – October 15, 2018) Best Western Hotels & Resorts has signed a landmark agreement to introduce its prestigious BW Premier Collection® by Best Western soft brand to Phuket.
“We are excited to debut The Title V Rawai Phuket, BW Premier Collection by Best Western on Phuket’s up-and-coming central coast in 2020,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “This hotel will introduce guests to a new era of upscale hospitality at Rawai Beach, and provide travelers with the unique charm and excellent service Best Western-branded hotels are known for.”
The agreement was sealed with a signing ceremony attended by Mr. Dendanai Hutajuta, CEO of Rhom Bho Property PCL, the owner and developer of the new property, and Mr. Cyrill Czerwonka, Regional Director of Development of Best Western Hotels & Resorts-Asia, accompanied by senior executives from both companies.
Upon opening, The Title V Rawai Phuket, BW Premier Collection by Best Western will feature two elegant buildings comprising 122 contemporary rooms and an array of premium facilities. Nestled among landscaped tropical gardens and kissed by the gentle sea breeze, this stunning five-story beachfront hotel will offer a bright restaurant serving Thai and international cuisine, outdoor swimming pools, a pool bar, fitness centre and children’s playground.
“The signing of The Title V Rawai Phuket, BW Premier Collection represents yet another exciting milestone for Best Western in Thailand. This impressive project will become the first BW Premier Collection hotel in Phuket, introducing our newest upscale brand to one of Asia’s most desirable tourism destinations,” said Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations - Asia.
“As Phuket’s popularity continues to grow, Best Western will cater for visitors all across the island with a collection of world-class hotels at a choice of different price points. Complementing our existing portfolio of midscale and upscale properties on the island’s west coast, The Title V Rawai Phuket, BW Premier Collection will present guests with a unique opportunity to discover the local charm of southern Phuket. We are delighted to be working with Rhom Bho Property PCL and look forward to welcoming our first guests to this exceptional new hotel in 2020,” Olivier added.
The Title V Rawai Phuket, BW Premier Collection by Best Western, is positioned on Phuket’s southern coastline, approximately 40km from Phuket International Airport. It is just a short distance from Nai Harn Beach and Promthep Cape, while the pristine islands of Koh Lone, Koh He, Koh Racha and Coral Island lie offshore.
Best Western has identified Thailand as one of its key target markets. At present, the company operates nine hotels and resorts across the Kingdom, including three properties in Phuket: Best Western Patong Beach, Best Western Phuket Ocean Resort and Best Western Premier Bangtao Beach Resort & Spa. Approximately 15 more Best Western-branded properties are scheduled to open in destinations across Thailand.
BW Premier Collection by Best Western is the powerhouse brand’s global collection of upscale hotels and resorts.Suited to the world’s most sought-after destinations, including Phuket, this carefully curated collection blends distinctive local experiences and outstanding accommodation with Best Western world-class hospitality and service.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200† hotels in more than 100† countries and territories worldwide. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
‡ Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.