BEST WESTERN® HOTELS & RESORTS CELEBRATES THE ARRIVAL OF FALL WITH DOUBLE REWARDS POINTS
Rewards Members Can Stock Up on Points Ahead of the Busy Holiday Travel Season with BW Rewards RushSM Promotion
Phoenix, AZ (September 17, 2018) – Best Western Hotels & Resorts is welcoming the arrival of fall with a new BW Rewards Rush promotion, providing double rewards points for Best Western Rewards® (BWR®) members. This timely opportunity is valid on each stay between September 17 and November 18, 2018, with no limit to the number of stays that can be completed during this timeframe.
“Best Western is excited to help travelers get a jump start on planning holiday travel with this special BW Rewards Rush promotion,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “With this new offer, we are rewarding BWR members with double the points so that they can accrue points faster and apply them to their holiday season getaways. We’re pleased to celebrate this wonderful time of year by treating our valued guests with the perks they’re looking for.”
Best Western’s exciting fall BW Rewards Rush promotion is the latest example of the company’s revamped BWR program. On the heels of the program’s refresh, BWR members can now enjoy more benefits than ever, including:
Top-Ranked, Rich Rewards
BWR is the only loyalty program in the industry where points never expire and BWR members have access to some of the richest promotions in the industry. Reward redemption is available at one of the lowest point levels and free nights earned can be redeemed at any Best Western-branded hotel worldwide, with no blackout dates. Additionally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.
Instant Enrollment, Instant Rewards
As part of the BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match… No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.
Elite Members, Elite Rewards
In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival elite members are given a choice of a “Thank You” gift or bonus points. Finally, Best Western-branded hotels provide guaranteed free nights for Diamond and Diamond Select members at properties with availability.
Conveniently, the new digital membership card enables BWR members to simply and conveniently access their membership number, point balance, current tier level and exclusive deals and offers.
These new benefits let travelers maximize their stays across all Best Western brands. BWR’s tagline – Go. Get. Rewarded.® – demonstrates Best Western’s commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200† hotels in more than 100† countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
‡ Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.