OTA INSIGHT CONTINUES RAPID NORTH AMERICAN EXPANSION WITH BEST WESTERN® PARTNERSHIP
Globally recognized hospitality group represents company milestone with 40,000 hotels now benefiting from its data intelligence platform
New York and London (November 13, 2018 ) - OTA Insight, the cloud-based data intelligence platform for the hospitality industry, today announced an expanded partnership with Best Western Hotels & Resorts to maximize revenue and drive better distribution across each of its 2,200 U.S. and Canadian hotel properties. The partnership represents a monumental milestone for the company as now, 40,000 hotels in 168 countries are benefiting from OTA Insight's solutions.
“Over the last year, OTA Insight has provided us invaluable support at the head-office level with their suite of dynamic data analytics tools," said Monte Gardiner, Managing Director, Revenue Management at Best Western Hotels & Resorts. “Through our expanded partnership, each and every one of our properties will be able to leverage the Rate Insight platform to rate shop and help make better pricing decisions. With vastly improved speed and quality of decision-making, our properties will be able to manage rates, inventory and restrictions more effectively. Complex processes within revenue management will be simplified down to a click of a button.”
OTA Insight's 40,000 customer milestone showcases strong growth globally, but in particular for its North American business division. Since entering the North American market in August 2016, OTA Insight's ability to expand rapidly in this region is a testament to the hospitality industry’s need for innovative revenue management solutions.
“Best Western is a valued partner, and we’re excited to roll out our state-of-the-art rate shopping tools across its hotel portfolio. Through our technology, we’ll be able to onboard new users quickly, with little to no turnaround time," said OTA Insight Co-Founder and CCO, Gino Engels. "We’re looking forward to collaborating with Best Western so that its hotels benefit from our suite of revenue management tools."
For more information on OTA Insight, please visit otainsight.com.
About OTA Insight
OTA Insight empowers hoteliers to make smarter revenue and distribution decisions through its market-leading suite of cloud-based business intelligence solutions including Rate Insight, Parity Insight and Revenue Insight. With live updates, 24/7 support from our customer success team, and a highly-intuitive and customizable dashboard, the OTA Insight platform integrates with other industry tools including hotel property management systems, leading RMS solutions and data benchmarking providers. OTA Insight's team of international experts are based all over the world, including the UK, US, France, Germany, Belgium, Spain, Italy, Brazil, Mexico, Singapore, Australia and India, and supports more than 40,000 properties in 168 countries. Ranked one of 10 “Ones to Watch” in the Sunday Times Tech Track 100, OTA Insight is widely recognized as a leader in hospitality business intelligence.
For more information, visit otainsight.com and follow us on Twitter @otainsight.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of over 4,200 hotels in nearly 100 countries and territories worldwide‡. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Over 37 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
‡ Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western and SureStay branded hotels are independently owned and operated.