DYNAMIC AND ENERGETIC BOUTIQUE BRAND GLō® ARRIVES IN THE BIG APPLE WITH OPENING OF NEW HOTEL IN BROOKLYN, NEW YORK

Bright, Bold Brand Now Welcoming Travelers

 

Phoenix, Arizona (August 28, 2019) – Best Western® Hotels & Resorts today announced the expansion of its energetic and exciting brand, GLō, with the opening of GLō Brooklyn. A new-construction boutique hotel brand, GLō provides a dynamic experience featuring modern amenities, revolutionary architecture, stylish design and strategic use of LED lighting.

Designed with the connected traveler in mind, the addition of digital keys, a digital concierge, and communal workspaces position GLō as a powerful innovator in the growing upper midscale market, and the ideal accommodation for today’s mobile workforce. GLō hotels are already welcoming guests in key cities throughout North America including Asheville, North Carolina; Ottawa, Ontario; DeSoto, Texas; Lexington, Kentucky; and Nashville, Tennessee.

“GLō’s contemporary design perfectly reflects Brooklyn’s reputation as a lively neighborhood with a pulse on forward-thinking trends,” said Brad LeBlanc, Senior Vice President and Chief Development Officer. “With its modern touches, GLō is a fantastic representation of how today’s Best Western is constantly innovating, providing our guests with new offerings and remaining a frontrunner in the hospitality industry.”

Guests at GLō Brooklyn are treated to an iconic experience, with state-of-the-art technology and design. With a bright and bold facade, the 81-room hotel is designed to connect today’s savvy travelers together with spacious common areas to unwind, a large meeting area to gather or network, contemporary workspaces and fitness center. The hotel has unique and modern guestrooms with in-room workstations, gel-topped signature mattresses and space-saving bathrooms featuring stylish amenities.

“We are excited to bring the unique experience of the GLō brand to Brooklyn,” said Mahesh Ratanji, Owner of the hotel. “The look, feel and service this property provides suits Brooklyn perfectly and will be a welcomed addition for travelers frequenting the area. We look forward to providing outstanding service and unparalleled amenities to our guests.”

GLō Brooklyn is conveniently located in Sunset Park, in close proximity to Manhattan. Subway stops within walking distance make the hotel perfectly situated for those looking to explore the borough and beyond. The boutique hotel is close to main attractions like the Brooklyn Bridge, Barclays Center, Brooklyn Botanic Garden, Brooklyn Museum and Brooklyn Water Taxi. Guests will find a multitude of restaurants, nightlife, shopping and activities nearby, as well, for their enjoyment.

Discover GLō’s exceptionally bold hospitality experience in this video tour of GLō DeSoto Dallas: youtube.com/watch?v=SoBAiPnYnKo.

For more information on GLō from Best Western Hotels & Resorts, please visit Glo.BestWestern.com.

Reservations for GLō Brooklyn may be booked by calling the hotel directly at (800) 528-1234 or by calling Best Western’s 24-hour, toll-free reservations number 800-WESTERN. Reservations are also available from Best Western’s website at BestWestern.com.

 

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of approximately 4,500 hotels in nearly 100 countries and territories worldwide. Best Western offers 16 hotel brands to suit the needs of developers and guests in every market. Best Western branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection®, and BW Signature Collection®. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands. Completing its portfolio, Best Western offers SureStay®, SureStay Plus®, and SureStay Collection® franchises**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-midscale and midscale hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Nearly 40 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

‡ Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western and SureStay branded hotels are independently owned and operated.