BEST WESTERN® HOTELS & RESORTS’ GLō® WELCOMES TRAVELERS IN THE NEW YEAR WITH OPENING IN LEXINGTON, KENTUCKY

Energetic New Brand Expands Footprint in U.S. by Welcoming Travelers with A Warm Arrival

 

Phoenix, Arizona (January 24, 2019) – Best Western Hotels & Resorts today announced the arrival of GLō, an energetic and exciting boutique hotel, in Lexington, Kentucky. This is the second GLō to open since the brand’s official debut last October, in DeSoto, Texas; other property openings are on the horizon in Q1 and Q2, including GLō hotels in Ottawa, Brooklyn, Nashville, Asheville, and San Francisco.

“We’re pleased to celebrate the arrival of GLō in Lexington, which is thriving as Kentucky’s second largest city,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “With innovative and one-of-a-kind amenities connecting today’s travelers, GLō is a wonderful illustration of the strides Best Western has made to remain a frontrunner in the hospitality industry. It’s an ideal representation of what Today’s Best Western is all about, innovative in so many ways. Under the management of Rajni Rama, we’re certain that this hotel will deliver the quality experience travelers are accustomed to with the Best Western brand, in a fresh new way.”

With a warm and welcoming design, travelers will instantly be drawn to the hotel’s energetic lobby. The 79-room property is designed to connect today’s savvy travelers with a spacious public area where they can unwind or network, and features key amenities like a business center, guest laundry service, indoor pool and 24-hour fitness center. Guestrooms are uniquely designed to give travelers a modern and energetic ambiance.

“We’re thrilled to kick off the new year with this exciting opening, and to be part of the GLō brand family,” said Rajni Rama, President of Shrimad Enterprises and Owner of GLō Lexington. “The Best Western team has been an incredible partner, helping to get the hotel up and running, providing a great deal of support and encouragement. I couldn’t be happier to be a part of this brand and its journey.”

Located in the heart of Kentucky, GLō Lexington is minutes away from the University of Kentucky, Downtown Lexington, Kentucky Horse Park, Rupp Arena, and the Keenland Race Track. This boutique hotel is also in close range and just a short drive away from the downtown Lexington area, where travelers can indulge in several things to do like shopping, dining, nightlife, concerts, and sporting events. The hotel is also be surrounded by pristine and top visited golf clubs where guests can unwind and relax such as Griffin Gate Golf Club, Lexington Country Club, idle Hour Country Club, and Spring Valley Golf Club.

The GLō brand is focused on giving guests an iconic experience that smashes the cookie-cutter mold of hotels. By connecting today’s travelers with state-of-the-art technology and modernized designs throughout the hotel, GLō is designed with millennials’ expectations in mind, as well as others. The addition of digital keys, gaming pods, a digital concierge, and communal workspaces will further secure Best Western’s powerful place as an innovator in the growing midscale market.

Reservations for GLō Lexington may be booked by calling the hotel directly at 1(859) 554-8854 or by calling Best Western’s 24-hour, toll-free reservations number 1(800) WESTERN. Reservations are also available from Best Western’s website.

For more information on the GLō brand, please visit www.bestwesterndevelopers.com

 

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of over 4,200 hotels in nearly 100 countries and territories worldwide. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Over 37 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

 Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western and SureStay branded hotels are independently owned and operated.