BOLD NEW BOUTIQUE HOTEL BRAND GLō® LIGHTS UP NASHVILLE, TENNESSEE

Dynamic and Energetic Boutique Brand Opens Doors in Heart of Music City

 

Phoenix, Arizona (May 21, 2019) – Best Western Hotels & Resorts today announced the arrival of GLō, an energetic and exciting boutique hotel, in Nashville, Tennessee. This property is the fifth GLō hotel to open in North America as the brand continues its rapid expansion.

With a lively ambiance, GLō provides an energetic and dynamic experience featuring modern amenities, revolutionary architecture, stylish design and strategic use of LED lighting. Designed with the connected traveler in mind, the addition of digital keys, a digital concierge, and communal workspaces position the GLō brand as a powerful innovator in the growing upper-midscale market, and the ideal accommodation for today’s mobile workforce. GLō hotels are already welcoming guests in key cities throughout North America including Asheville, North Carolina; Ottawa, Ontario; DeSoto, Texas; and Lexington, Kentucky.

“We’re excited to celebrate the arrival of GLō in Nashville, a city with a young, thriving and energetic workforce. A spirit that fits the brand perfectly,” said Brad LeBlanc, Senior Vice President and Chief Development Officer for Best Western Hotels & Resorts. “With a stylish, convenient and technology-driven design, GLō is a terrific illustration of how Best Western is making innovation a priority to fit the needs of today’s travelers. We are confident that GLō will deliver the exceptional experience guests equate with a fantastic stay today.”

GLō offers an iconic experience that connects guests with state-of-the-art technology and modernized designs. The 93-room Nashville property is designed to connect today’s savvy travelers with a spacious lobby area where they can unwind, a large meeting area to gather or network, contemporary workspaces with secure Wi-Fi and printing, and a state-of-the-art fitness center.

“Victor Banker and his partners at Music City Hospitality, LLC are great to work with,” said Mark Zipperer, the president of Pride Hospitality, LLC. “We are proud to be managing this outstanding hotel for the group. GLō is an innovative and modern brand and we are excited to present this great product to the Nashville market and our guests.”

Located just minutes from Nashville International Airport, GLō Nashville is a convenient resting place for both business and leisure travelers. The hotel is a five-minute drive from downtown, where guests can enjoy shopping, live music, dining, nightlife and more. Nearby attractions include Opryland, South Broadway and Nissan Stadium, making it an ideal base for guests to discover all that Music City has to offer.

“We decided to build GLō Nashville because we felt that the streamlined and contemporary guestrooms, excellent amenities and technology-driven design would appeal to the discerning travelers who visit Nashville every day,” said Vishal Banker, owner of GLō Nashville. “I am excited to see what the future has in store for GLō.”

Discover GLō’s exceptionally bold hospitality experience in this video tour of GLō DeSoto Dallas.

For more information on the GLō brand, please visit Glo.BestWestern.com.

Reservations for GLō Nashville may be made by calling the hotel directly at (800) 528-1234 or by calling Best Western’s 24-hour, toll-free reservations number 800-WESTERN. Reservations are also available from Best Western’s website at BestWestern.com.

 

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of approximately 4,500 hotels in nearly 100 countries and territories worldwide. Best Western offers 16 hotel brands to suit the needs of developers and guests in every market. Best Western branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection®, and BW Signature Collection®. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands. Completing its portfolio, Best Western offers SureStay®, SureStay Plus®, and SureStay Collection® franchises**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-midscale and midscale hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Nearly 40 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels. 

 Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western and SureStay branded hotels are independently owned and operated.