Stylish and Modern Boutique Brand Set to Arrive in Denver’s River North Art District (RiNo)


Denver, Colorado (August 22, 2019) – Best Western® Hotels & Resorts (BWHR) celebrated the upcoming arrival of its urban, upscale boutique brand, Vīb, with a groundbreaking ceremony in Denver yesterday. Vīb currently boasts 16 properties in the North America pipeline, and Vīb Denver will be joining locations in Springfield, Missouri; Bangkok, Thailand and Antalya, Turkey. 

Located at 3560 Brighton Boulevard, the 140-room Vīb Denver will be an optimal spot for travelers looking to explore the newly industrialized area. Nicknamed “RiNo,” the trendy River North Art District has seen tremendous growth in recent years as technology and start-up companies continually move into the area. The district is known for its colorful “crush wall” murals and converted industrial warehouses, emerging as a popular tourist destination filled with new restaurants, art galleries and hip concert venues including Mission Ballroom.

“We’re excited to bring our distinctive Vīb brand to Denver and join the thriving River North Art District community, where creativity and ingenuity are celebrated around every corner,” said Ron Pohl, Senior Vice President and Chief Operations Officer for BWHR. “We are confident that Vīb will be a great fit in this incredible area.”

Every Vīb® hotel is a tribute to customization. It’s where travelers can be themselves at work or at play, and an individualistic mindset is given center stage. Every hotel highlights local sites and local flare through media walls that electrify artistic expression. Each hotel boasts open spaces with versatile furniture that creates flexibility for diverse business and social events.

“We are thrilled to begin construction on our Vīb hotel. This brand will fit perfectly with the pulse of the neighborhood and really shares RiNo’s edgy energy,” said Jennifer Gipfert, Owner of TWC Management, LLC. “We look forward to providing unparalleled service, social engagement, and technology integration as we welcome guests to our new hotel.”

Anticipated to open in December 2020, the RiNo Vib will offer additional amenities such as 2,000 square feet of conference space, a state-of-the-art fitness center with interactive workouts, and partially enclosed rooftop bar offering breathtaking views of the Rocky Mountains and Denver’s city skyline. Local, thoughtfully-sourced fresh food and beverage options will make this hotel a social destination for guests and locals alike.

“Designed with a focus on tech-centric social spaces, Vīb signals that BWHR is a future-minded brand that understands the evolving needs of the modern traveler,” said Brad LeBlanc, Senior Vice President and Chief Development Officer for BWHR. “Vīb Denver will enrich the community with a modern escape from the hustle of today’s traveler’s uncommon lifestyle.”

For more information on the Vīb brand, please visit and

About TWC Management
TWC Management is a Colorado-based hotel operator and developer specializing in limited service properties. As a family-owned company, TWC is committed to serving guests with a heart of hospitality, providing exceptional customer service and high-quality accommodations. The company’s properties are continually recognized as top performers in their respective markets. For more information, please visit


About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of approximately 4,500 hotels in nearly 100 countries and territories worldwide. Best Western offers 16 hotel brands to suit the needs of developers and guests in every market. Best Western branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection®, and BW Signature Collection®. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands. Completing its portfolio, Best Western offers SureStay®, SureStay Plus®, and SureStay Collection® franchises,**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-midscale and midscale hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) in the J.D. Power 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Nearly 40 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.