COOL, LAID-BACK AIDEN® MAKES ITS DEBUT IN THE MOUNTAINS

Golden, Colorado (July 26, 2021) Best Western® Hotels & Resorts announced today the opening of its newest Aiden hotel in Golden, Colorado. Aiden offers guests access to the pinnacle of boutique, resort and upscale lodging, and an experience as unique as the destination itself. Signature to the brand, the Aiden @ Denver West/Golden captures Colorado’s sense of adventure and enthusiasm.

“Our collection of cool and chic Aiden hotels continues to grow at a rapid pace, and we’re thrilled to have opened our latest in Golden, the beautiful foothills of the Rocky Mountains,” said Brad LeBlanc, SVP and Chief Development Officer. “Cool, edgy and delivering the unexpected at every turn, each Aiden hotel is designed to reflect the local personality of the community. Denver is an incredible city, Golden is an incredible suburb, and this Aiden is a perfect match for Colorado’s adventurous spirit.”

Starting with the exterior, the Aiden @ Denver West/Golden draws in travelers and locals alike with its attention-grabbing murals created by a local artist. Guests are greeted by an “Adventure Starts Here” mural with the building’s latitude and longitude coordinates listed underneath. The mural wraps around the building, moving into a sunrise scene that then evolves into a sunset.

The hotel’s tribute to Colorado’s outdoor lifestyle continues inside, as each floor of the hotel is designed to represent the various seasons with individualized color palettes, custom signage, artwork and murals that transport guests into adventurous spaces. Adding to the hotel’s locally-inspired décor – are the fun, ski-style chair lifts in the elevator, lobby and the outdoor patio. Providing the perfect selfie backdrop, these elements help guests capture candid moments in lively spaces artfully designed to be shared. The design of its guestrooms and suites are also inspired by the mountains with neutral tones and wood accents, as well as portraits that depict Colorado’s breathtaking scenery.

In addition to soaking up the local vibes embodied throughout the hotel, guests at the Aiden @ Denver West/Golden can enjoy the hotel’s outdoor courtyard with a heated pool, sauna and hot tub, and an incredible gym. Guests will find that the hotel also provides technology that offers a seamless work experience.

“We’re thrilled to introduce the Aiden @ Denver West/Golden to the Mile High City,” said hotel owner Sean Keating. “Guests of this hotel will appreciate the casual, boutique-style experience it provides with the well-designed comforts and charms that are hallmarks of the Aiden brand.”

Conveniently located at 15059 W. Colfax Avenue, the hotel provides guests with easy access to some of the area’s most popular attractions and activities including seeing a concert at the famous Red Rocks Amphitheatre, shopping at Colorado Mills Mall, touring Coors Golden Brewery, and watching drag racing at Bandimere Speedway. The hotel is also perfectly positioned for guests who are looking to visit other nearby mountain towns for the day.

Staying at the Aiden @ Denver West/Golden is now more rewarding than ever. This summer, members of the BWR® program will receive a $20 Travel Card each night they stay from now through September 6, 2021 (limit five travel cards). Additionally, Elite Status eligibility qualifications were cut in half for 2021 – enabling travelers worldwide to earn Elite Status with just five nights, three stays or 5,000 points.

Reservations at the Aiden @ Denver West/Golden may be booked by calling the hotel directly at (303) 277-0200 or through  Best Western Hotels & Resort’s 24-hour, toll-free reservations number at (800) WESTERN. Reservations are also available from Best Western’s website at BestWestern.com.

 

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises**. For more information visit www.bestwestern.com, www.bestwesterndevelopers.com, www.worldhotels.com and www.surestay.com.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.