Travelers Can Earn A Free Night With BWHSM Hotels This Spring 

Best Western Rewards® invites members to enhance their travels with this exclusive offer

 

Phoenix, Arizona (February 5, 2024) – This spring, BWH Hotels is offering members of its award-winning loyalty program – Best Western Rewards (BWR®) – the opportunity to earn a free night. From February 5 to May 5, 2024, BWR members who stay two nights (which do not need to be consecutive) at BWH Hotels properties in the United States, Canada, and the Caribbean will earn one free night that can be used for stays through August 25, 2024. BWR members must register for the offer prior to the completion of their first eligible stay, either on bestwestern.com/rewardsrush1 or at the hotel directly.

“The team is thrilled to kick off 2024 with this exciting promotion and enhance our rewards members’ travel plans for the year,” said Joelle Park, SVP, Chief Marketing Officer at BWH Hotels. “Whether travelers want to experience some of our incredible ski properties or escape the cold weather for a beach, rewards members can be confident they are getting the comfort, service and value they have come to expect from our hotels.”

The BWR program’s perks are driven by BWH Hotels’ commitment to caring for its guests and its vision of encouraging one-of-a-kind experiences through travel. The awarded free night can be used at any participating Best Western branded hotel in the United States, Canada and the Caribbean, and members are only eligible to earn one free night for this promotion.

Inspired by BWH Hotels’ new marketing campaign, “Life’s A Trip,” this year’s BWR spring promotion invites travelers to embrace all of life’s imperfections. The campaign hinges on the insight that life and travel are not always easy, highlighting three emotionally driven, real life scenarios that show travel can be simultaneously vibrant, messy, draining and beautiful. It encourages BWH Hotels’ guests to earn rewards while embracing the perfectly imperfect nature of travel.

Each stay at a BWH Hotels property earns members points which can be used for free or discounted room nights at BWH Hotels properties, redeemed for Mastercard and Amazon gift cards; gifted to friends and loved ones in the form of a Best Western gift card, or donated to nonprofit organizations working to solve critical problems, such as the Make-A-Wish Foundation and the American Red Cross and Canadian Red Cross. BWR members can also use accumulated loyalty points to pay for part of their next hotel stay through BWR’s Pay with Points program. By using Pay with Points, BWR members can tap into their points right away to redeem and use them for discounted room rates at hotels across North America.

In addition to the spring promotion, BWR members can also take advantage of BWH Hotels’ Gift of Travel program, which allows them to gift travel experiences to their loved ones at any BWH Hotels property around the globe by transferring rewards points to other BWR members for momentous trips. BWR members can extend the Gift of Travel in two different ways:

  • Gifting a Free Night: BWR members can gift a one-night stay to immediate family members through the “Gift a Free Night” option in their BWR account.
  • Redeeming a Best Western Gift Card: BWR members can redeem their points for a Best Western gift card and gift that to friends and family. Members can access this option in the redemption section of their BWR account.

Learn more about our BWR loyalty program.

 

About BWH℠ Hotels

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.

*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.