BWH^® Hotels Unveils AutoClerk^® Atlas, a Next-Generation Property Management System Powered by HotelKey

Phoenix, Arizona (October 7, 2025) – BWH Hotels, the leading hospitality enterprise comprised of three hotel companies including WorldHotels™, Best Western^® Hotels & Resorts and SureStay^® Hotels, today announced the launch of AutoClerk^® Atlas, its next-generation property management system (PMS) powered by HotelKey The announcement marks a significant evolution in BWH Hotels’ technology strategy, focused on enhancing guest experiences, driving efficiency for hotel teams and supporting global expansion.

AutoClerk Atlas builds upon BWH Hotels’ long-standing investment in AutoClerk, reimagined in partnership with HotelKey, a proven PMS provider with global scale and a proven track record across diverse property types. This collaboration combines HotelKey’s modern architecture and scalability with BWH Hotels’ ownership and stewardship of the AutoClerk platform, creating a powerful solution uniquely tailored to the needs of the portfolio.

“AutoClerk Atlas marks a pivotal step forward in our journey to reimagine both the guest and hotel team experience. Through partnering with HotelKey, we’re introducing a world-class Property Management System that’s scalable, intuitive, and future-ready,” said Bill Ryan, Senior Vice President and Chief Technology Officer, BWH Hotels. “This platform aligns directly with our technology strategy, where the BWH Hotels team is focused on building true differentiators for our portfolio while partnering with industry leaders to provide foundational systems that meet the needs of modern hospitality. This is how we maximize value for our business.”

AutoClerk Atlas addresses the most pressing challenges facing hoteliers today, including:

●     One-day onboarding, intuitive workflows and built-in training modules that simplify the front desk experience

●     Automated payments and reconciliation processes that reduce complexity for staff

●     Guest insights that empower associates to deliver tailored, welcoming experiences

●     Deep connectivity with existing systems and third-party partners that fosters a cohesive operational environment

“We are excited to bring AutoClerk Atlas powered by HotelKey to BWH Hotels, driving operational excellence and delivering a seamless, elevated guest experience. This collaboration allows us to introduce modern, scalable technology that simplifies day-to-day processes for hotel teams while creating meaningful improvements for guests at every touchpoint,” said Aditya Thyagarajan, Co-Founder and President, HotelKey.

“Our partnership with BWH Hotels reflects a shared commitment to innovation and long-term success. We are focused on delivering a seamless transition and equipping BWH Hotels with the tools they need to thrive in a rapidly evolving industry,” said Fareed Ahmad, Co-Founder and CEO, HotelKey.
 

About BWH^® Hotels  

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western^® Hotels & Resorts and SureStay^® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide.* With 18 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market. For more information, visit bwhhotels.com.

*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

About HotelKey

The HotelKey product suite is a cutting-edge, cloud-based property management platform built on proven industry innovations. These advancements allow us to offer the hospitality industry a true “plug and play” solution that enhances revenue growth, streamlines operations, and simplifies guest interactions, empowering hotels and enterprises to succeed effortlessly. As of today, HotelKey has more than 20,000 contracted hotels with 12,000 live on our Hospitality Management Platform. Our customers include 8 enterprise hotel chains and 800+ independent properties. hotelkeyapp.com