BWH^® Hotels to Participate in Landmark “Tourise 2025” Summit in the Kingdom of Saudi Arabia

The global hospitality enterprise consisting of WorldHotels™, Best Western^® Hotels & Resorts and SureStay^® Hotels signed over $2 billion of hotel investments globally in 2025 and has a strong pipeline across the Middle East
 

Riyadh, Saudi Arabia (October 24, 2025) – BWH Hotels is proud to announce its executive participation in the inaugural Tourise 2025 event, reinforcing the company’s dedication to shaping the future of global tourism and supporting the Kingdom of Saudi Arabia’s ambitious vision for the sector. Larry Cuculic, President and CEO, and Ron Pohl, President of International Operations and President of WorldHotels, will represent the global hotel enterprise at the event, which is hosted under the patronage of the Saudi Minister of Tourism.

The Middle East, particularly the Kingdom of Saudi Arabia, represents a critical region in BWH Hotels’ long-term development strategy, with a focus on accelerating growth, enhancing guest experiences and deepening strategic partnerships.

“We are honored to be invited by the Saudi Minister of Tourism to participate in this historic event,” said Larry Cuculic, President and CEO of BWH Hotels. “Our commitment to international expansion is stronger than ever and the Middle East plays a vital role in our global strategy. We’re proud to bring our legacy of nearly eight decades of welcoming, trusted guest experiences to the market.”

BWH Hotels is set to unveil two new upscale properties in the region this quarter: a Best Western Premier^® in Riyadh, KSA and the Executive Residency by Best Western^® The Breeze Hotel in Al Khobar, KSA. These properties will feature premium amenities, including full spas, fitness centers and diverse dining options.

“Tourise 2025 comes at an exciting moment for BWH Hotels as we continue expanding across the Middle East,” said Ron Pohl, President of International Operations and President of WorldHotels. “This event provides an invaluable platform to collaborate with industry leaders and explore additional growth opportunities in the years ahead.”

BWH Hotels offers a diverse portfolio of accommodations, from luxury to economy, serving both travelers and developers through its membership and franchise models, fully licensed hotels, branded residences and experiential outdoor stays. In 2025 alone, BWH Hotels signed over $2 billion of hotel investments globally, reinforcing its position as a leading hospitality brand worldwide.

About BWH^® Hotels  

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western^® Hotels & Resorts and SureStay^® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide.* With 18 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market. For more information, visit bwhhotels.com.

*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.