BWH® Hotels Enters 2026 with Powerful Growth and Momentum

Strategic expansion across brand segments fuels a balanced, high-performing portfolio

 

Phoenix, Arizona (January 23, 2026) — BWH Hotels, a leading global hospitality enterprise including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels, is proud to announce the addition of more than 200 hotels in 2025. Guided by a commitment to deliver authentic experiences, unparalleled value and personalized service, the company is poised to accelerate development worldwide in 2026.

“Our continued progress reflects the strength of our diverse portfolio, the trust of our owners, and our commitment to creating exceptional experiences for travelers. This past year brought meaningful expansion across our brands, underscoring the value of our proven delivery systems and hotelier support,” said Larry Cuculic, President and CEO of BWH Hotels. “As we enter 2026, we will continue reaching new destinations and evolving our business to meet the needs of current and future guests.”

2025 Highlights and Trends:

A Soft Brand Powerhouse
BWH Hotels is now the second-largest soft brand operator in the industry, furthered by the rising momentum of WorldHotels, BW Signature Collection® and BW Premier Collection®. These brands offer eclectic, character-rich experiences that resonate with today’s travelers and developers seeking flexible brand options.

Unique and Boutique
Aiden® remains one of the company’s strongest conversion opportunities, with more than 50 hotels in the pipeline and 35+ open across 15 countries. Its modern aesthetic, local character and development flexibility continue to fuel rapid expansion in North America and across major Asia Pacific markets. Notable openings in the first half of 2026 include locations in Sacramento, Kansas City, Thousand Oaks, Newark Airport and Vancouver Airport, with additional properties opening in Dallas-Fort Worth, West Palm Beach, Bangkok, Perth and Jeddah.

Experiential Stays
Wellness and glamping became a major focus for WorldHotels in 2025, with the signing of several spa escapes and three outdoor experiences. New properties to open include Monarch Casino Resort Spa, WorldHotels Elite (Colorado); Soul Spring Sanctuary, WorldHotels Luxury (Cuernavaca and Cabo); and Zion Wildflower Resort, WorldHotels Crafted (Utah).

Footprint in Vibrant Cities
BWH Hotels is expanding across some of the world’s most dynamic city destinations, adding stylish stays such as Collini Rooms, WorldHotels Crafted (Milan); Velvet Hotel, WorldHotels Crafted (Manchester); Wenlan Hotel, WorldHotels Elite (Hangzhou); The Longemont, WorldHotels Elite (Shenyang); The DEXTRO Little Italy, BW Premier Collection (San Diego); Arya Hotel & Suites Coconut Grove, WorldHotels Distinctive (Miami); and WorldHotels Acueducto Guadalajara, one of two hard-branded hotels signed last year.

Flexible Living: Branded Residences & Extended Stay
The first WorldHotels Residences, located in Ho Chi Minh City, is finalizing construction, while extended-stay options through @HOME by Best Western℠, Executive Residency by Best Western®, and SureStay Studio® by Best Western continue to advance in North America.

2026 Global Outlook:

With more than 230 properties in its international pipeline, BWH Hotels continues to demonstrate sustained growth across a diverse global portfolio.

  • Asia Pacific: APAC expansion is accelerating in India, South Korea and Vietnam, where demand for modern, internationally branded accommodations across value, upscale and luxury tiers remains strong.

  • EMEA: Europe shows significant opportunity, led by demand in France and Italy as travelers seek culturally rich, design-centric destinations across both markets.

  • Latin America: With 40 locations in the pipeline, LATAM continues to accelerate, fueled by rising leisure demand in beach, heritage and urban corridors and strong interest in value and conversion-friendly brand options.

  • North America: This region remains a core growth engine with 165 projects in progress, supported by concentrated demand for core brands and @Home by Best Western and bolstered by consistent contributions from soft brand collections as developers lean into flexible formats across hotel segments.

  • Middle East: In Saudi Arabia, 11 new projects reinforce the company’s long‑term investment strategy and its ambition to reach 70 hotels within the kingdom.

These achievements set the stage for another transformative year as BWH Hotels continues shaping the future of modern hospitality.

A full list of 2025 conversions and openings is available online, along with high-resolution images. For more information about BWH, please visit our development website.

 

About BWH® Hotels  

BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide.* With 18 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market. For more information, visit bwhhotels.com.

*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.