Overview | Best Western Hotels & Resorts

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Best Western® Overview


Best Western Hotels & Resorts, headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200 hotels in nearly 100countries and territories worldwide. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection®, and BW Signature Collection® by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western.

After the completion of a successful, award-winning brand refresh in 2015, Today’s Best Western features a broad portfolio of hotel offerings to meet the needs of today’s leisure and business travelers alike.

Best Western’s newest brands, Sadie Hotel, Aiden Hotel, Vīb and Glō provide unique options for today’s travelers. 

Introduced in 2018, Sadie Hotel and Aiden Hotel are the industry’s first pair of conversion boutique hotel types designed for upscale and upper-midscale markets, respectively. Both brands are chic, sophisticated and unique hotel brands that will reflect the style and pulse of the community they are in – bringing a sense of adventure and fun to guests at each hotel. The first Aiden Hotel opened in Seoul, South Korea. Additional projects for these brands are underway in locations such as Paris, France; New York, New York, and Tampa, Florida.

Best Western’s Vīb brand (as in vibrant) is a chic, hip, urban boutique hotel concept focused on style, technology and guest engagement. In 2017, Best Western announced the opening of the world's first Best Western Vīb hotel in the city of Antalya, Turkey, and its first U.S. Vīb opening in Springfield, Missouri in 2018. Best Western Hotels & Resorts has Vīb projects under development in Miami, Florida; Bangkok, Thailand; Cape Town, South Africa and more.

Glō is a broad-midscale new construction brand that offers a hip, boutique-style experience for savvy travelers who expect the best in value, design and comfort. As the name implies, the brand glows in many ways. GLō’s architecture and design have elements that speak to the name with the use of signature LED elements. LED lighting is articulated on the side of the building and in the glowing blue scarf, providing an unmistakable beacon at night, while the “Lite Brite” wall greets guests' outside and extends inside behind the glowing welcome desk. During the day, the alternating blue and gold window panes bring the building to life. The first U.S. GLō opened in Desoto, Texas in 2018. Best Western’s GLō continues to grow with projects under development in locations such as Brooklyn, New York; Ottawa, Ontario; Asheville, North Carolina; Lagos de Moreno, Jalisco Mexico.


Best Western Hotels & Resorts Recognized for Excellence

Best Western Named AAA®/CAA® Partner of the Year since 2008. 

Best Western Rewards® (BWR®), Best Western’s guest loyalty program, brought home top honors in 2018 including being named a Top Ranked Guest Loyalty Program for six consecutive years by U.S. News and World Report, and receiving recognition from other industry leaders such as Loyalty 360.

More than 1,900 Best Western hotels globally received TripAdvisor® Certificate of Excellence awards in 2018.


Celebrating more than 70 years of hospitality, Best Western’s worldwide family of hotels offers accommodations for all types of travelers. Whether traveling for business, planning an affordable family vacation or looking for luxurious destinations, Best Western has a hotel for you. 

Best Western Hotels & Resorts recently revamped its award-winning BWR program to continue providing travelers with one of the richest loyalty programs in the industry. BWR is now offering more benefits than ever before and has introduced a unique new digital membership card, giving guests simplified access to their membership number, point balance, current tier level and exclusive deals and offers. These added enhancements, coupled with one of the lowest free night redemption threshold in the industry, let travelers maximize their stays across all 13 Best Western brands.

Top-Ranked, Rich Rewards
BWR is the only loyalty program in the industry where points never expire and BWR members have access to the richest promotions in the industry. Reward redemption begins at a lower point level requirement relative to industry competitors, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates. Additionally, members have access to special rates – up to 10 percent off on every night and free night redemptions count toward attaining elite tiers. Finally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.

Instant Enrollment, Instant Rewards
As part of BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.

Elite Members, Elite Rewards
In addition to enjoying the perks and benefits of BWR, our elite members also receive elite rewards. Upon arrival elite members are given a choice of a “Thank You” gift or bonus points. Additionally, they receive a 10 percent discount for all free night redemptions. Finally, Best Western hotels provide guaranteed free nights for Diamond and Diamond select members at properties with availability. Travelers looking to sign up for BWR can do so by visiting bestwestern.com/rewards

Best Western is committed to providing superior customer care at all Best Western-branded hotels. Our hoteliers’ dedication to caring for their guests is reflected in the fact that globally Best Western set new records in 2018 for the number of hotels that received a TripAdvisor Certificate of Excellence. There were 1,974 Best Western-branded hotels globally received TripAdvisor Certificate of Excellence awards. Overall, 66 percent of the brand’s North American hotels have received this honor and over 45 percent of this year’s recipients have achieved the recognition three years consecutively.


Best Western partners with organizations that share our values and commitment to providing an excellent customer experience. The brand’s partnerships with AAA®/CAA®, and Google Street View highlight just a couple of the ways we provide travelers with exciting ways to interact with Best Western. The brand has also partnered with Google Street View to create the Best Western Virtual Reality Experience - enabling travelers to view guest rooms, hotel lobbies and amenities prior to arriving at a property. Through this partnership, Best Western became the first major company of its size and scale to launch this cutting-edge technology - setting a new industry standard for how virtual reality can be used to enhance the customer experience.


For reservations visit www.bestwestern.com 
or call 1-800-780-7234. 

For Best Western Rewards please visit www.bestwesternrewards.com or call 1-800-237-8483.