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Best Western® Overview


Best Western Hotels & Resorts, headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of approximately 4,700 hotels in over 100countries and territories worldwide. Best Western offers 18 hotel brands to suit the needs of developers and guests in every market: Best Western-branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie® by Best Western, Aiden® by Best Western, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted Collections. Completing its portfolio, Best Western offers SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western, SureStay Collection® by Best Western and SureStay StudioSM franchises**.

After the completion of a successful, award-winning brand refresh in 2015, Today’s Best Western features a broad portfolio of hotel offerings - across every chain scale segment - to meet the needs of today’s leisure and business travelers alike.

Recently acquired by Best Western Hotels & Resorts, the WorldHotels Collection boasts three unique brands: Luxury, Elite and Distinctive. The collection includes celebrated establishments across the upscale, upper upscale and luxury segments that are iconic in nature. Styled with character, these properties offer unique attributes that contribute to a memorable stay.

Best Western’s new-concept boutique brands, Sadie, Aiden, Vīb and Glō provide unique options for today’s travelers.

Introduced in 2018, Sadie and Aiden are the industry’s first pair of conversion boutique hotel types designed for upscale and upper-midscale markets, respectively. Both brands are chic, sophisticated and unique hotel brands that will reflect the style and pulse of the community they are in – bringing a sense of adventure and fun to guests at each hotel. The first Aiden Hotel opened in Seoul, South Korea. Additional projects for these brands are underway in locations such as Paris, France; New York, New York, and Tampa, Florida.

Best Western’s Vīb brand (as in vibrant) is a chic, hip, urban boutique hotel concept focused on style, technology and guest engagement. In 2017, Best Western announced the opening of two international Best Western Vīb hotels in Antalya, Türkiye, and Bangkok, Thailand, and its first U.S. Vīb opening in Springfield, Missouri in 2018. Best Western Hotels & Resorts has Vīb projects under development in Miami, Florida; Cape Town, South Africa and more.

Glō is a broad-midscale new construction brand that offers a hip, boutique-style experience for savvy travelers who expect the best in value, design and comfort. As the name implies, the brand glows in many ways. GLō’s architecture and design have elements that speak to the name with the use of signature LED elements. LED lighting is articulated on the side of the building and in the glowing blue scarf, providing an unmistakable beacon at night, while the “Lite Brite” wall greets guests' outside and extends inside behind the glowing welcome desk. During the day, the alternating blue and gold window panes bring the building to life. The first U.S. GLō properties opened in Desoto, Texas and Ottawa, Ontario in 2018 and Asheville, North Carolina and Lexington, Kentucky in 2019. Best Western’s GLō continues to grow with projects under development in locations such as Brooklyn, New York; Nashville, Tennessee; Lagos de Moreno, Jalisco Mexico.


Best Western Hotels & Resorts Recognized for Excellence

Best Western Hotels & Resorts continues to receive an impressive amount of industry accolades. Most recently, its SureStay Hotel Group® has been No.1 ranked in the Economy segment in the J.D. Power 2021 North America Hotel Guest Satisfaction Study - marking the second year in a row the brand has received the No.1 ranking. Additionally. Best Western Premier® was ranked No.2 in the Upscale segment in the J.D. Power 2021 North America Hotel Guest Satisfaction Study.

In 2020, Business Travel News (BTN) selected Best Western as the No. 1 Midscale Hotel Brand and Best Western Plus as the No. 2 Upper Midscale Hotel Brand in BTN’s 2020 Hotel Brand Survey. This high-profile recognition marks the sixth year that BWHR has been ranked at the top by BTN’s readership.

Also in 2020, Best Western was named AAA®/CAA® Partner of the Year for the 12th consecutive year; and 2,037 hotels across the brand’s portfolios received a Tripadvisor® Travelers’ Choice Award.

In 2018, Fast Company honored Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category.

Best Western Rewards® (BWR®), Best Western’s guest loyalty program, has also brought home top honors including being ranked as a top loyalty program by WalletHub for the four consecutive years.


Celebrating more than 70 years of hospitality, Best Western’s global network of hotels offers accommodations for all types of travelers. Whether traveling for business, planning an affordable family vacation or looking for luxurious destinations, Best Western has a hotel for you. 

Best Western Hotels & Resorts recently revamped its award-winning BWR program to continue providing travelers with one of the richest loyalty programs in the industry. BWR is now offering more benefits than ever before and has introduced a unique new digital membership card, giving guests simplified access to their membership number, point balance, current tier level and exclusive deals and offers. These added enhancements, coupled with one of the lowest free night redemption threshold in the industry, let travelers maximize their stays across Best Western's brand portfolio.

Top-Ranked, Rich Rewards
BWR is the only loyalty program in the industry where points never expire and BWR members have access to the richest promotions in the industry. Reward redemption begins at a lower point level requirement relative to industry competitors, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates. Additionally, members have access to special rates – up to 10 percent off on every night and free night redemptions count toward attaining elite tiers. Finally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.

Instant Enrollment, Instant Rewards
As part of BWR’s refresh in recent years, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.

Elite Members, Elite Rewards
In addition to enjoying the perks and benefits of BWR, our elite members also receive elite rewards. Upon arrival elite members are given a choice of a “Thank You” gift or bonus points. Additionally, they receive a 10 percent discount for all free night redemptions. Travelers looking to sign up for BWR can do so by visiting bestwestern.com/rewards

Best Western is committed to providing superior customer care at all Best Western-branded hotels. Our hoteliers’ dedication to caring for their guests is reflected in the fact that nearly 1,900 Best Western-branded hotels globally received a TripAdvisor® Certificate of Excellence in 2019.


Best Western is committed to conserving the precious resources of our planet. We continuously look for new and innovative solutions to protect our planet for generations to come.

Cage Free Egg Policy
We are pleased to join others in our industry and formalize our commitment of sourcing 100 percent of our eggs (shell, liquid, and egg products) globally from cage-free sources for Best Western Hotels & Resorts’ entire portfolio by the end of 2025. We will also make our cage-free egg policy available in key native languages, and continue to publish our progress annually.


Best Western partners with organizations that share our values and commitment to providing an excellent customer experience. The brand’s partnerships with AAA®/CAA®, and Google Street View highlight just a couple of the ways we provide travelers with exciting ways to interact with Best Western. The brand has also partnered with Google Street View to create the Best Western Virtual Reality Experience - enabling travelers to view guest rooms, hotel lobbies and amenities prior to arriving at a property. Through this partnership, Best Western became the first major company of its size and scale to launch this cutting-edge technology - setting a new industry standard for how virtual reality can be used to enhance the customer experience.

For reservations visit bestwestern.com 
or call 1-800-780-7234. 

For Best Western Rewards please visit bestwesternrewards.com or call 1 (800) 237-8483.