Overview | Best Western Hotels & Resorts

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Best Western® Overview


Best Western Hotels & Resorts, headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200 hotels in more than 100countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature Collection® by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western.

Best Western’s newest brands, Vīb and Glō provide unique options for today’s travelers. Best Western first announced Vīb (as in vibrant) a chic, hip, urban boutique hotel concept focused on style, technology and guest engagement at the brand’s annual convention in 2014. In 2017, Best Western announced the opening of the world's first Best Western Vīb hotel in the city of Antalya, Turkey. Best Western Hotels & Resorts has Vīb projects under development in Miami, Florida; Los Angeles, California; Staten Island, New York; Springfield, Missouri; Seoul, South Korea; and Vientiane, Laos.

Glō is a broad-midscale new construction brand that offers a hip, boutique-style experience for savvy travelers who expect the best in value, design and comfort. As the name implies, the brand glows in many ways. GLō’s architecture and design have elements that speak to the name with the use of signature LED elements. LED lighting is articulated on the side of the building and in the glowing blue scarf, providing an unmistakable beacon at night, while the “Lite Brite” wall greets guests' outside and extends inside behind the glowing welcome desk. During the day, the alternating blue and gold window panes bring the building to life. 


Best Western Hotels & Resorts Recognized for Excellence

Best Western Named AAA®/CAA® Partner of the Year since 2008. 

Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website.

Best Western Rewards® (BWR®), Best Western’s guest loyalty program, brought home top honors in 2017 including being named a Top Ranked Guest Loyalty Program for five consecutive years by U.S. News and World Report, and receiving recognition from other industry leaders such as Loyalty 360 and WalletHub. 

More than 1,900 Best Western hotels globally received TripAdvisor® Certificate of Excellence awards in 2017.


Celebrating more than 70 years of hospitality, Best Western’s worldwide family of hotels offers accommodations for all types of travelers. Whether traveling for business, planning an affordable family vacation or looking for luxurious destinations, Best Western has a hotel for you. 

In 2017, Best Western Hotels & Resorts revamped its award-winning BWR program to continue providing travelers with one of the richest loyalty programs in the industry. BWR is now offering more benefits than ever before and has introduced a unique new digital membership card, giving guests simplified access to their membership number, point balance, current tier level and exclusive deals and offers. These added enhancements, coupled with the lowest free night redemption threshold in the industry, let travelers maximize their stays across all 11 Best Western brands.

Top-Ranked, Rich Rewards
BWR is the only loyalty program in the industry where points never expire and BWR members have access to the richest promotions in the industry. Reward redemption begins at a lower point level requirement relative to industry competitors, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates. Additionally, members have access to special rates – up to 10% off on every night and free night redemptions count toward attaining elite tiers. Finally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.

Instant Enrollment, Instant Rewards
As part of BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.

Elite Members, Elite Rewards
In addition to enjoying the perks and benefits of BWR, our elite members also receive elite rewards. Upon arrival elite members are given a choice of a “Thank You” gift or bonus points. Additionally, they receive a 10% discount for all free night redemptions. Finally, Best Western hotels provide guaranteed free nights for Diamond and Diamond select members at properties with availability. Travelers looking to sign up for BWR can do so by visiting bestwestern.com/rewards


Best Western is committed to providing superior customer care at all Best Western hotels. Our hoteliers’ dedication to caring for their guests is reflected in the fact that globally Best Western set new records in 2017 for the number of hotels that received a TripAdvisor Certificate of Excellence. More than 1,900 Best Western hotels globally received TripAdvisor Certificate of Excellence awards. Overall, 64 percent of the brand’s North American hotels have received this honor and over 40 percent of this year’s recipients have achieved the recognition three years consecutively.


Best Western partners with organizations that share our values and commitment to providing an excellent customer experience. The brand’s partnerships with AAA®/CAA®, and Google Street View highlight just a couple of the ways we provide travelers with exciting ways to interact with Best Western. The brand has also partnered with Google Street View to create the Best Western Virtual Reality Experience - enabling travelers to view guest rooms, hotel lobbies and amenities prior to arriving at a property. Through this partnership, Best Western became the first major company of its size and scale to launch this cutting-edge technology - setting a new industry standard for how virtual reality can be used to enhance the customer experience.


For reservations visit www.bestwestern.com 
or call 1-800-780-7234. 

For Best Western Rewards please visit www.bestwesternrewards.com or call 1-800-237-8483.