Best Western has a proud history of providing great service in fantastic hotels. And this fine accommodation has a proud history of giving warm welcomes and fond farewells...over three Centuries' worth in fact! In the historic market town of Swaffham, Best Western George Hotel is an ideal base to explore the beautiful North Norfolk coast from, and puts guests right at the heart of England's East. Sandringham is a delightful drive away, but if you want a 'right royal' service back at the hotel, you're more than welcome to enjoy lunch or dinner in the superb Green Room restaurant... or if you prefer, take afternoon tea in the lounge. Saturdays are the highlight of the week for shoppers, with the hustle and bustle of a traditional local market directly opposite the 16th Century coaching inn-turned-hotel, giving you a true taste of English country life.
News from the Front Desk
Pets allowed with Restrictions 10.00 GBP per pet per night, not in public areas.
Stayed here for 1 night on tour of east Anglia. Intended to stay for 2, but room was so disappointing that we were forced to find alternative hotel. The building is in need of refurbishment with...
London, United Kingdom on 18-Jun-2018
This hotel had good working, ok rooms. What you would expect I suppose. Bar area was lively compared to rest of town. Steak and garlic bread was ok, bit over priced for the area but the duty manager...
We attended a wake at The George, and stayed the night before heading off the following day.
- The reception staff were friendly and efficient on arrival amd departure
- Our evening meal in the bar...
Canterbury, United Kingdom on 02-Jun-2018
Reception desk poor, Wi-Fi went down for a complete day but they could not help. It turned out to be that their router had stopped. They did not know what tariff we were on despite us having written...
By Sheila B
Gillingham, United Kingdom on 28-May-2018
Stayed here to go to a friends wedding nearby. Hotel were very accommodating, let us check in early for a couple of rooms so we could get dressed on arrival. Night porter very friendly. Room a lovely...