University of Wisconsin Hotels | BEST WESTERN PLUS InnTowner & the Highland Club | Madison, WI


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2424 University Avenue
Madison, Wisconsin 53726-3811
United States


3:00 P.M. CST

Toll Free Reservations (US & Canada Only)

Worldwide Numbers


12:00 P.M. CST

Hotel Direct Number



Hotel Overview

The Best Western Plus InnTowner Madison has just completed a multi-million dollar renovation of its 176 guest rooms with new carpet, pillow top mattress bedding, 42-inch flat screen televisions, iHome® clock radios, and new furniture in each guest room.

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Located in the heart of Madison, you're sure to feel right at home while you're here at the Best Western Plus InnTowner Madison. Our convenient location, close to downtown and the University of Wisconsin - Madison Campus, allows for quick and easy access to a wide variety of destinations in Madison. In addition, our residential neighborhood setting provides a sense of calmness while you're visiting.

Our free hotel shuttle service gets you where you need to go with ease. Guests appreciate quick, effortless access to Madison area hospitals, college campuses and athletic events, as well as Dane County Regional Airport and Madison's popular visitor destinations.

Start your day off right by enjoying downtown Madison's most extensive free hot breakfast buffet including items such as: scrambled eggs, fresh breads, homemade sweet rolls and Danish, bacon or sausage, breakfast fries, hash browns, muffins, yogurt, fruit, cereal, oatmeal, French toast or pancakes, assorted Juices, hot coffee or tea.

Other key hotel features include: complimentary hot breakfast buffet, free high-speed Internet access, free parking (one vehicle allowed per room), heated indoor pool and whirlpool, fitness center, featuring four machines, 24/7 business center, Keurig® coffee machines, grab-n-go food market, complimentary popcorn, restaurant-cocktail lounge.

Whether you're traveling for business, visiting friends or celebrating a special family event, count on the Best Western Plus InnTowner Madison to provide the best overall value so you're sure to be completely satisfied.

Hotel Policies

Pet Policy
No pets allowed
Very Good
Sleep Quality

Latest Reviews


Traveler Reviews

“Close to Children’s Hospital-offered Silk Milk!”
By T C
Michigan on 18-Jan-18

I enjoyed my stay here. The shuttle to the hospital was very convenient. The tea,coffe,water in the lobby was enjoyed. The in-room Keurig too. The pool is closed from Dec. 31 to January 23 2018...

“Great hotel”
By tomahtraveler
Tomah on 11-Jan-18

This hotel was wonderful. The shuttle was great taking it to the clinic. The breakfast buffet was the best we ever had. We don't usually eat at the hotels breakfast because there is very little...

“Good Stay”
By bradleyb604
Kenosha, United States on 09-Jan-18

I will only stay at Best Westerns. The Hotels are clean, the staff is friendly and helpful, and there are always extra amenities. The fitness centers always have good equipment, and the restaurants...

“Great place to stay.”
By 650genew
Marquette, Wisconsin on 05-Jan-18

So pleased with this hotel and the amenities offered. Mu husband had major surgery and they took all the hassle of transportation away. Had to extend my stay and they made it so easy. I am very...

“Great location, excellent staff”
By W9485WSamandad
Madison, Wisconsin on 02-Jan-18

I don't own a car and have a ton of roommates, so at 1 or 2 am this is a fantastic location (next door to work!) to dip in and get heavenly rest on the great beds on my "weekends" off. Right on the...


Hotel Amenities


  • 100% smoke-free hotel
  • Restaurant on-site
  • Complimentary breakfast
  • Airport courtesy shuttle available, 8:30am to 10:30pm Complimentary shuttle service from Dane County Airport, 8:30 a.m. to 10:30 p.m., University of Wisconsin Madison Campus, University of Wisconsin Hospital, clinics and downtown attractions, 7:15 a.m. to 10:45 p.m.
  • Complimentary full breakfast, Deluxe Buffet featuring Scrambled Eggs, Hash Browns, Biscuits and Gravy, Sausage or Bacon, Pancakes, Fruit and Yogurt, along with Juice, Water and Coffee, Cereal and Breads available! All complimentary for guests
  • Cocktail lounge Highland Corner Grill Bar and Grill Brand new in 2016 Enjoy the outdoor patio during the summer months
  • Indoor pool Heated
  • Hot tub, Whirlpool
  • Exercise facility open from 6:00 a.m. to 11:00 p.m. featuring three Vision Fitness Machines. Treadmill, stair stepper and stationary bike
  • Free parking, one car per guest room
  • Meeting facilities, Ameche Ballroom, Bascom Meeting Room, Van Hise Meeting Room, Executive Board Room
  • Banquet facilities Ameche Ballroom, Bascom Meeting Room, Van Hise Meeting Room
  • Photocopy services
  • Poolside services Lift Chair Available
  • Business center
  • Fax services located at the front desk
  • Dataports
  • Universal gym
  • Stair stepper
  • Stationary bike
  • Treadmill
  • Elevator, Two Elevators - one in front of hotel and one in rear of hotel
  • Interior corridor
  • 24-hour front desk
  • Multilingual staff, (English, Spanish)
  • Express check out
  • Cable or satellite television
  • Free wireless Internet available in public areas; Free in-room wireless Internet access; Free wireless Internet access available in public areas and all guest rooms
  • Photocopy, nominal fee
  • Mail services, picked up daily from the front desk at 12 noon
  • Conference facilities, Graaskamp Meeting Room - tiered style conference room. Great for meetings and training seminars
  • Food and Beverage gratuity is 20%.
  • Ballroom Ameche Ballroom - features a 12' ceiling, natural lighting and banquet space for up to 200 people - great for weddings, events, seminars and conferences.
  • Convenience store/Sundry Candy Shop Vending Machine - Featuring Healthy Items
  • Air-conditioning, Throughout the hotel
  • Elevator, wheelchair accessible
  • Parking for the physically challenged, directly in the front of the hotel
  • Ice/vending machines, on each floor of the hotel
  • Local shuttle, our local area shuttle operates anywhere within two-miles of our hotel. This includes the UW-Campus, Capitol Square, State St., Hilldale, and numerous other destinations.
  • Outdoor parking, one car per guest room
  • Truck/RV parking, at the rear of the hotel
  • Higher rates may apply for holidays/special events
  • A 176 room four-story hotel located on the west campus of the University of Wisconsin Madison

Two Room Whirlpool Suite in The Highland Club: Available

  • This luxury smoke-free suite offers separate sleeping and sitting rooms with a two-person Jacuzzi®, Subzero® refrigerator, microwave, fireplace, 32-inch LCD television and a JVC® CD player. The bedroom features a king bed and there is a pullout sofa sleeper. This room accommodates up to four adults.

Business Rooms: Available

  • These rooms consist of two queen size beds or one king bed are smoke free and come with a complimentary continental breakfast, cocktails and hors d'oeuvres. They also have a large working desk, two telephones, T1 lines and newspaper (M-F).

Guest Room Mobility Accessible Features:

  • Accessible doors and doorways (at least 32-inches of clear width passage)
More Amenities


  • All standard rooms include:
  • The Highland Club includes the above plus:

Two Room Suite: Available

  • This suite comes with a large, comfortable living room and bedroom. This smoke-free room features a king bed, pullout sleeper sofa, refrigerator, microwave, breakfast and dining area. This room accommodates up to four adults. Adoining room with a king bed is also available.

The Entertainment Suite in The Highland Club: Available

  • This unique smoke-free room features a 32-inch LCD television, a Bose® lifestyles CD Surround Sound System, WEB TV® with free Internet access, a plush leather sofa and recliner. The Entertainment Suite has a king bed separate from the sitting area and accommodates up to two adults. Adjoining room with two double beds is available for up to four additional guests.

Public Space ADA Accessible Features:

  • Accessible parking spaces and signage (car and van)
  • Accessible parking space that is 96-inches wide with an appropriate access aisle
  • An accessible route that allows for approaching and entering the hotel
  • An accessible lobby entrance door
  • Interior routes to public spaces that do not have abrupt level changes
  • Room signage: 60-inches to sign center above finished floor
  • The eating area has self-service shelves and dispensing devices within reach range
  • Public restrooms accessible
More Amenities
More Amenities

Nearby Attractions