Best Western has a proud history of providing great service in fantastic hotels. And this fine accommodation has a proud history of giving warm welcomes and fond farewells...over three Centuries' worth in fact! In the historic market town of Swaffham, Best Western George Hotel is an ideal base to explore the beautiful North Norfolk coast from, and puts guests right at the heart of England's East. Sandringham is a delightful drive away, but if you want a 'right royal' service back at the hotel, you're more than welcome to enjoy lunch or dinner in the superb Green Room restaurant... or if you prefer, take afternoon tea in the lounge. Saturdays are the highlight of the week for shoppers, with the hustle and bustle of a traditional local market directly opposite the 16th Century coaching inn-turned-hotel, giving you a true taste of English country life.
News from the Front Desk
Pets allowed with Restrictions 10.00 GBP per pet per night, not in public areas.
Creaky floors and swirly carpets, as is typical of these establishments but scrupulously clean, quiet and comfortable. A decent Sunday lunch which was reasonably priced. Worth considering if you wish...
By Wayne Jones J
We spent last night staying at the George Hotel in Swaffham. We were attending an event at Oxburgh Hall and this hotel proved very convenient for staying afterwards.
We have had meals in this hotel...
Norwich, United Kingdom on 27-Oct-2018
A lovely well positioned hotel. Friendly staff. Ask for low level rooms as there are no lifts and very steep stairs. Bathroom is a lovely size, the room we were in was very old fashioned and needed...
Hatfield, United Kingdom on 24-Oct-2018
Good location if you are visiting Swaffham. Car park handy.
Stayed in one of the old rooms on the second floor - very 70s - an awful damp smell in the stairwells and corridors. Decor in need of a...
Brompton, United Kingdom on 22-Oct-2018
Rude, arrogant staff, unhelpful, can't comment on rooms as there for a meeting. Best Western were good when replying but the hotel, useless. The meeting was for people who had been defrauded, one of...