Best Western has a proud history of providing great service in fantastic hotels. And this fine accommodation has a proud history of giving warm welcomes and fond farewells...over three Centuries' worth in fact! In the historic market town of Swaffham, Best Western George Hotel is an ideal base to explore the beautiful North Norfolk coast from, and puts guests right at the heart of England's East. Sandringham is a delightful drive away, but if you want a 'right royal' service back at the hotel, you're more than welcome to enjoy lunch or dinner in the superb Green Room restaurant... or if you prefer, take afternoon tea in the lounge. Saturdays are the highlight of the week for shoppers, with the hustle and bustle of a traditional local market directly opposite the 16th Century coaching inn-turned-hotel, giving you a true taste of English country life.
News from the Front Desk
Pets allowed with Restrictions 10.00 GBP per pet per night, not in public areas.
By Ian P
Nuneaton, United Kingdom on 16-Jan-18
Went to an Xmas Party on Friday night at the George hotel & stopped over for the night.
The Party meal was good, served piping hot & the waiting staff being very efficient. The only poor aspect was...
Went here Xmas day for lunch was party of 4 but at few days notice accommodated a fifth person for lunch ,supplied a larger table. Greeted by lovely gentleman serving welcoming mulled wine. The food...
“Comfortable enough for a stop over but nothing special”
By Chris H
Great Malvern, United Kingdom on 07-Dec-17
Nice looking hotel right in the centre of Swaffham. Plenty of space in the car park and checking in was friendly and efficient. My room was reached up a flight of narrow creaky stairs through several...