Best Western has a proud history of providing great service in fantastic hotels. And this fine accommodation has a proud history of giving warm welcomes and fond farewells...over three Centuries' worth in fact! In the historic market town of Swaffham, Best Western George Hotel is an ideal base to explore the beautiful North Norfolk coast from, and puts guests right at the heart of England's East. Sandringham is a delightful drive away, but if you want a 'right royal' service back at the hotel, you're more than welcome to enjoy lunch or dinner in the superb Green Room restaurant... or if you prefer, take afternoon tea in the lounge. Saturdays are the highlight of the week for shoppers, with the hustle and bustle of a traditional local market directly opposite the 16th Century coaching inn-turned-hotel, giving you a true taste of English country life.
News from the Front Desk
Pets allowed with Restrictions 10.00 GBP per pet per night, not in public areas.
Let’s start with the positives. All the members of staff I had contact with were great. Night porter set up breakfast so I could have a continental breakfast before I left early in the morning.
By Chris F
Banstead, United Kingdom on 18-Sep-2018
Were in Swaffham to go to the green centre but this had closed a few months before.
So, we ventured into the town proper and visited the museum and thencame to the George for lunch. The food was...
By Malcolm D
Nottinghamshire, United Kingdom on 15-Sep-2018
disappointed with the décor,, was old tatty and mismatched. hair drier didn't work , internet wouldn't connect, pillows smelt fusty bathroom was dark and dingy, room was tucked away at top of...
norfolk, United Kingdom on 05-Sep-2018
Very old hotel with completely random floor plan! Upstairs to rooms (no lift) all the for boards squeak and if a door slams the whole hotel feels it. No double glazing (listed building?) so road...
Llantwit Major, Wales, United Kingdom on 04-Sep-2018
Oh dear! It’s like going back in time seriously needs a revamp and up grade in decor. We were in room 18 where you can hear your neighbours using the loo and flushing and chatting. The bathroom is so...