Best Western has a proud history of providing great service in fantastic hotels. And this fine accommodation has a proud history of giving warm welcomes and fond farewells...over three Centuries' worth in fact! In the historic market town of Swaffham, Best Western George Hotel is an ideal base to explore the beautiful North Norfolk coast from, and puts guests right at the heart of England's East. Sandringham is a delightful drive away, but if you want a 'right royal' service back at the hotel, you're more than welcome to enjoy lunch or dinner in the superb Green Room restaurant... or if you prefer, take afternoon tea in the lounge. Saturdays are the highlight of the week for shoppers, with the hustle and bustle of a traditional local market directly opposite the 16th Century coaching inn-turned-hotel, giving you a true taste of English country life.
News from the Front Desk
Pets allowed with Restrictions 10.00 GBP per pet per night, not in public areas.
I stay at the George at least once a week, sometimes twice. I love it, all the staff are friendly and helpful, the beds are extremely comfortable, the rooms are always clean and I can make several...
By Leigh M
Room was very spacious and quite comfortable with all facilities but over-warm. As right above the road it was noisy due to traffic. But we knew it was an old building so made allowances. Enjoyed the...
By SUSAN C
London, United Kingdom on 14-Jul-2018
Rented a conference room this evening for two hours but got charged for a third hour because I asked to get into the empty room early to set up. Shocking rude receptionist SUE - disgraceful attitude...
london on 01-Jul-2018
We were pleased to be given a table on a very busy evening, although we were not staying at the hotel. The service was a bit slow, but that was understandable considering the number of people dining...
Newcastle-under-Lyme, United Kingdom on 19-Jun-2018
Stayed here for 1 night on tour of east Anglia. Intended to stay for 2, but room was so disappointing that we were forced to find alternative hotel. The building is in need of refurbishment with...