Best Western has a proud history of providing great service in fantastic hotels. And this fine accommodation has a proud history of giving warm welcomes and fond farewells...over three Centuries' worth in fact! In the historic market town of Swaffham, Best Western George Hotel is an ideal base to explore the beautiful North Norfolk coast from, and puts guests right at the heart of England's East. Sandringham is a delightful drive away, but if you want a 'right royal' service back at the hotel, you're more than welcome to enjoy lunch or dinner in the superb Green Room restaurant... or if you prefer, take afternoon tea in the lounge. Saturdays are the highlight of the week for shoppers, with the hustle and bustle of a traditional local market directly opposite the 16th Century coaching inn-turned-hotel, giving you a true taste of English country life.
News from the Front Desk
Pets allowed with Restrictions 10.00 GBP per pet per night, not in public areas.
great staff nice rooms, perfect food. lovely hotel center of town nice staff and plenty of room in the lounge. nice family atmosphere clean and helpful staff. Bar staff and food was very good...
Your service and attitude was fantastic for our short stay last weekend. the team went out of their way to make sure we were well looked after.
we ate breakfast and dinner in the restaurant and...
Zurich, Switzerland on 14-May-2018
Easy To Find, Good Car Park, Central Swaffham So easy to walk to everything in the Town, Well Placed For North Norfolk Coast,Sandringham,Thetford Etc. Had a 2 Night B&B Deal Direct With BW, Only...
By john s
Lincoln, United Kingdom on 05-May-2018
I would have liked to make this 5 stars because of the friendly staff and excellent food. Just let down by the shower and tea mugs. We really struggled to get the water through to the shower - the...
By B G
Cambridgeshire, United Kingdom on 30-Apr-2018
We recently stayed here for a family weekend, for a wedding we were attending in Narborough, we had 6 rooms in total.
Overall the stay was pleasant. The rooms are in need of modernisation but they...