Best Western has a proud history of providing great service in fantastic hotels. And this fine accommodation has a proud history of giving warm welcomes and fond farewells...over three Centuries' worth in fact! In the historic market town of Swaffham, Best Western George Hotel is an ideal base to explore the beautiful North Norfolk coast from, and puts guests right at the heart of England's East. Sandringham is a delightful drive away, but if you want a 'right royal' service back at the hotel, you're more than welcome to enjoy lunch or dinner in the superb Green Room restaurant... or if you prefer, take afternoon tea in the lounge. Saturdays are the highlight of the week for shoppers, with the hustle and bustle of a traditional local market directly opposite the 16th Century coaching inn-turned-hotel, giving you a true taste of English country life.
News from the Front Desk
Pets allowed with Restrictions 10.00 GBP per pet per night, not in public areas.
“It''s old, but it's decent”
Guelph, Canada on 16-Sep-17
The Best Western George was good, comfortable, and clean. The staff were very polite and friendly. The hotel has ample parking, and a nice bar/lounge/restaurant. It is an old building, complete with...