DIGITAL EXPERIENCE BRIEF –  USER GUIDE

* To expedite the completion of your request, please complete all applicable fields.
   Email attachments to websitecontent@bestwestern.com with reference to the name of your request.

Image Size Reference:   

    ·         Car Rental Partner Logo:  250 X 140 pixels;  jpg file format
    ·         Travel Partner Logo:  200 X 260 pixels;  jpg file format
    ·         BWR Redeem Awards:  105 X 65 pixels;  png file format


Provide basic request information:

•  Full Name, Department
•  Name of Request
•  Publish Due Date
•  Testing Date
•  Names of Managers Required for Approval

Then complete Section I to tell us what is needed.


    Section I:  Tell us what you need
        a.     New page to be created
        b.     Update to existing page, include the URL
        c.     Indicate which languages will be supported and applicable location(s)
        d.     Make your appropriate selection and proceed to the section details to make your request.

    Finish links are available at the end of each section to submit your request.

digital experience brief information section

digital experience brief information section 1a

digital experience brief information section 1b 

Section II:  Promotion Landing Page/Campaign Information

    a.       Campaign Name
    b.      Campaign Start & End Dates (if no end dates what is expected?)
    c.       Where campaign runs
    d.      Financial Information with details
    e.      Campaign description and purpose with intended outcome
    f.        Placement: Marketing Channel Selection(s)
    g.       Campaign Details: 
                i.      Discount or Rate Offer:  PROMO Code, Rate Code Text
               ii.      BWR Offer:  Offer Details, Customer Requirements to Register or Join with Codes

* Email images to websitecontent@bestwestern.com with reference to your request 

digital experience brief information section 2a

digital experience brief information section 2b 

Section III:  Best Western Rewards Program

    a.       Add/Update Redemption Images
    b.      Travel/Shopping Partner Update
    c.       Program Benefits Change
    d.      Other

* Email images to websitecontent@bestwestern.com with reference to your request 


Section IV:  World Wide Sales  

    a.    Corporate Rate/Discount Portal: Enter COR ID
    b.    Vacation Advantage: Offer Details and COR ID
    c.    BWR Offer:  Offer Details, Require Customer to Register or Join
              i.      Register:  PROMO CODE, VENDOR CODE
             ii.     Join:  PROGRAM CODE
            iii.     Vanity URL requested

   *Email images to websitecontent@bestwestern.com with reference to your request


Section V:  Other   For all other changes, enter your request details here.  

Select the SUBMIT button when request is complete.

digital experience brief information section5 

Please verify that all required information is on the form.  Offer terms & conditions, images and
other attachments must be submittedto websitecontent@bestwestern.com.  Incomplete forms
and missing information may cause a delay in processing your request. 

After your request has been submitted, an estimated date of production will be emailed to
you within 2 business days.