Launch Day Checklist

Content Authoring 

  Inform Google of the change through Google Console (BWI)

  Submit sitemap (BWI)

  Update all social media accounts with new web URL

  BWI will monitor and report increases in 404 errors being reporting in Google Console 


Technology Management

  Deploy 301 redirects



  Post-production testing

  Validate deep links 

  Confirm with media partners deep links are working as expected