Launch Day Checklist


Content Authoring 

  Inform Google of the change through Google Console (BWI)

  Submit sitemap (BWI)

  Update all social media accounts with new web URL

  BWI will monitor and report increases in 404 errors being reporting in Google Console 

 

Technology Management

  Deploy 301 redirects

 

Testing

  Post-production testing

  Validate deep links 

  Confirm with media partners deep links are working as expected