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Popular Attractions in Wisconsin

While the majority of Wisconsin's top attractions are in its largest cities, like Madison and Milwaukee, smaller towns such as Black River Falls, Spring Green, and Hixton are worth stopping in to see some sights. The Badger State offers many extraordinary attractions, events and cultural activities, from the huge Oshkosh Airshow to Milwaukee's popular Summerfest.


When traveling through central Wisconsin, you will find there is year-round fun to be had and a variety of interesting attractions along the way. If you’re looking for a place to get in some outdoor fun, give Wausau a whirl. Take a visit to the Granite Peak Ski Area where skiing, skating and tubing are tops, and hot yoga, spas and farm-to-table dining help keep you warm.

One of the most amazing sights to see in this area is Cranberry Highway. Late-September through late-October, take a drive along Highway 54, Highway 173, Highway 13 and county roads in Wood, Juneau and Monroe Counties and you will find a sea of red cranberries blended with the beautiful colors of fall. This self-guided tour stretches for almost 50 miles along century-old cranberry beds.


Situated just slightly southwest of Black Rivers Falls, Wegner’s Grotto is a charming roadside attraction found along for those traveling through the area. While here, take a stroll through the garden and check out attractions, such as the Glass Church, Steamship Bremen, and the Peace Monument. Also located in the southwest region of Wisconsin is Cain’s Orchard. This scenic 20-acre farm offers visitors plenty of ways to enjoy the country and life on the farm. The farm is open for the season until late October, and until then visitors can enjoy hayrides, pick freshly grown fruit, and hit the retail store for gift baskets and chocolate.

Once you've made the trip to southwest Wisconsin, be prepared for an architectural adventure when you visit the House on the Rock. This marvel of modern architecture is a popular attraction sitting atop Deer Shelter Rock and is the completed vision of reclusive architect Alex Jordan Jr. The house is made up of several rooms and open areas that are unique and eclectic. The most popular sites to see at the complex include the Carousel, the Japanese Garden, and the Infinity Room – a 200-foot hallway stretching out from the house and hanging over the valley below.


Known to locals as the Frozen Tundra, Lambeau Field is the most treasured attraction of the city of Green Bay. Home of the Green Bay Packers. During home games, roughly 80,000 Packer fans will be on hand to watch their beloved team defend their home field against division rivals like the Minnesota Vikings and Chicago Bears. Along with hosting world class football, the stadium also features Lambeau Field Stadium Tours, and hosts events like the Frozen Tundra Hockey Classic, concerts, and more.

South Central

A popular attraction for visitors to Madison is the Wisconsin State Capitol. This building holds a prominent place in Madison's history and has been home to the Wisconsin legislature, the Wisconsin Supreme Court, and the Office of the Governor, since 1906. The building is open for tours 8 a.m. to 6 p.m. on weekdays and 8 a.m. to 4 p.m. weekends and holidays. After you tour the building, enjoy some time at the entertainment area surrounding the building, home to great shopping and dining.


Spanning nearly 10 blocks near downtown Milwaukee, the Historic Third Ward is a landmark neighborhood and a cultural staple of the Brew City. Listed on the National Register of Historic Places, this district is a hub for restaurants, boutiques, art galleries, and more. Specific cultural landmarks include the Broadway Theatre Center and Skylight Music Theatre, and the Milwaukee Institute of Art and Design. A favorite among visitors and locals alike, Milwaukee's annual Summerfest is held at Henry Maier Festival Park.

Popular Attractions in Wisconsin

Apple Orchard in Wisconsin 

Cain’s Orchard

Found along Interstate 94 in Hixton, Cain’s Orchard is scenic 20-acre farm set in southern Wisconsin. Visitors of nearby Black River Falls or Eau Claire are invited to stop in, as the Cain family offers plenty of ways to enjoy the country and life on the farm.

The farm closes for the winter in late October, but when in season, visitors can take hayrides, pick freshly grown fruit, and hit the retail store for Eau Claire gift baskets and European chocolate. The farm opens to the public on Saturdays at 7 a.m.