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Shopping In Wisconsin

On your next trip to the Badger State carve out some time to explore the variety of Wisconsin shopping destinations. Search for bargains at outlet malls and flea markets, splurge at shopping centers, and downtown boutiques, or pick up one-of-a-kind items, gifts and souvenirs at artist galleries and small-town specialty stores. 

Milwaukee is home to several shopping malls. The Mayfair Collection is the area's newest shopping center. Offering an open-air concept, this posh collection of stores includes Saks Fifth Avenue Off Fifth, Nordstrom Rack and J. Crew Mercantile. If you need a break, you can grab a bite at eateries like Corner Bakery, Pizza Man, Cafe Grace and ABV Social. Mayfair Mall is by far the largest mall in Milwaukee. Major retailers include stores like Macy's, Sephora, Pottery Barn, and Nordstrom and over 160 specialty stores. The Shops of Downtown is Brew City’s only downtown mall. Major stores include the Boston Store and TJ Maxx, and the mall also offers a large food court. Bayshore Town Center the area’s premier fashion and dining destination, with more than 100 merchants and eateries.

When traveling to Madison you will also find a variety of great shopping destinations. From pedestrian malls to neighborhood specialty stores, there are treasures to be found for every taste. East Towne Mall is the go-to place for all your shopping wants in east Madison. The mall features four major department stores, over 100 specialty stores, and 15 restaurants and eateries. Greenway Station is a premier outdoor shopping complex offering over 35 retail stores, national and locally-owned. Top names include Ann Taylor LOFT, Marshall's, Claire's, and World Market. Shoppers on Madison's west side favor the convenience of West Town Mall. Anchor stores include the Boston Store, Dick's Sporting Goods, Sears, and JCPenney. Additional stores include Pottery Barn, The Limited, Aeropostale, Buckle, H&M, and Williams-Sonoma.

For unique finds in Madison, hit the streets in the shopping districts. Monroe Street is located in a charming neighborhood near the University of Wisconsin – Madison. It spans more than a mile and features clothing boutiques, antique stores, art galleries, interior design shops, and many delightful eateries. The best concentration of shopping is in the blocks between 1500-1900 and 2400-2800. Perhaps the most well-known thoroughfare in Madison, State Street, is home to a wonderful six block pedestrian mall. Stretching from UW-Madison to the State Capitol, you will find everything from ethnic restaurants and book stores to art galleries and boutiques. Other attractions include nightclubs, theaters, and museums, including the Madison Children's Museum.

During the summertime, locals and visitor pile in to the Dane Country Farmers Market on the Square. Farmers from around the area bring in fresh produce, baked goods, cheese, preserves, meats, flowers, and plants, and set up to sell to the public. This market has been a part of the Madison community for over 30 years and is where local restaurateurs often scour it for their daily specials.

Bargain shoppers will want to check out the Johnson Creek Premium Outlets. This outlet mall is packed with name-brand stores, including Banana Republic, Coach, Columbia Sportswear, and Bose. With all of the deals to be found here, you will leave with plenty of cash in your wallet to burn.

During your visit across the Badger State, you will discover many small towns with one-of-a-kind shops and stores that will catch your eye. Take the time to pull and look around, you may be surprised at what you find. One example is the Cottage Garden Farm Gift Shops in Waupaca. Step in side this 2,500 square foot turn-of-the-century granary, atrium, and stone cellar filled with rustic garden charm for the home and garden. Fun thing you may find include handmade quilts, pottery, painted furniture, candles, garden art, folk art, and holiday accents.

Our Favorite Places to Shop

Wisconsin Dells

An entertainment destination for interstate travelers and passersby alike, Wisconsin Dells is a community in southern Wisconsin.

Shopping in Milwaukee

Brady Street

Spanning nine blocks from the Milwaukee River to Lake Michigan, Brady Street is found in the lower east side of Milwaukee, featuring excellent shopping, boutiques, and dining. This historic street dates back to 1840, with the majority of buildings along Brady Street being built from 1860 to 1930.

Brady Street, also known as "Milwaukee's Little Italy", is still home to one of the original Pabst Beer taverns, Regano's Roman Coin, built in 1890. This historical "tied house" tavern was designed by the same architect that designed the Pabst Theater.

State Street Entertainment District

Lined with over 370 shops, galleries, restaurants, and night spots, State Street Entertainment District is found in the heart of downtown Madison. Connecting the Wisconsin State Capitol and the campus of the University of Wisconsin - Madison through a pedestrian walkway, State Street is one of the economic and cultural highlights of the Madison region.

Be sure to catch some of the events along State Street, including restaurant week, holiday specials and shopping and events at Capitol Square and at the UW-Madison campus. Visit the Downtown Visitor Center on State Street for more information and travel tips.