Discover Northeast Florida

With centuries-old roots beginning when Ponce De Leon first reached its golden shores, Northeast Florida is the state’s oldest and culturally richest region. Encompassing the Jacksonville metropolitan area and surrounding communities stretching between the Florida/Georgia state line to the north and Palm Coast to the south, dip your toes right in the Atlantic Ocean directly on Florida’s east coast. Admire Florida’s natural beauty as you stare at the calm blue waters that greet you upon arrival to the Sunshine State.

Family-friendly with diverse recreation, visit Northeast Florida during any season. Its ideal tropical climate is perfect for escaping the winter cold during school breaks. Explore the many treasures of Florida's First Coast including Amelia Island, just 30 miles east of Jacksonville or St. Augustine, which is 45 miles southeast.  With pristine sandy beaches, horseback rides along the shore, and world-class golf courses, take some time for rest and relaxation while visiting Florida’s northeastern coast.

Golf course on Amelia Island, Florida

Golf Course on Amelia Island, Florida 

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Top Things to Do


Shops and Inns in St. Augustine, FL

Old-World Charm

In a region dating over 450 years old, you can be sure that some of the country’s most historic sites stem right from Florida’s northeastern coast. Jacksonville is home to the Naval Submarine Base Kings Bay, Naval Station Mayport, and the Naval Air Station Jacksonville. When visiting St. Augustine, tour the oldest wooden schoolhouse and sip on water from the Spring of Eternal Hope at Ponce de Leon's Fountain of Youth.

Surfer catching a wave in Floida

Catch a Wave on the Atlantic

With miles of sandy beaches and sparkling blue waters, getting out into the great outdoors is easy to do. When visiting St. Augustine, hit the water and take in the sites from a kayak. Set out on a fishing adventure or surf the Atlantic waves up and down the eastern shores. Take advantage of endless sunshine in Jacksonville and make your way to the Jacksonville Zoo & Gardens for up-close looks at more than 2,000 species. Timucuan Ecological & Historic Preserve offers beach and waterfront activities, wildlife viewing and exhibits the whole family will enjoy.

Shopping bag in a Florida mall

Retail Therapy

Indulge in a little retail therapy while visiting northeast Florida. With something for every budget, tour the streets of St. Augustine for antique stores and chic boutiques. Head to two of Florida’s premier outlet malls, St. Augustine Premium Outlets and St. Augustine Outlets for designer brands at affordable prices. When in Jacksonville, stroll through the San Marco and Avondale areas to pick up some vintage treasures or head to the Avenues Mall and outdoor shopping mecca, St. Johns Town Center.

museum in Florida

Arts & Culture

Steeped in history, arts, music and cultural activities, northeast Florida has everything from standout museums and art galleries to performing arts venues. Jacksonville boasts the Museum of Contemporary Art and the Museum of Science & History, as well as several theaters for live shows. Travel back in time when in St. Augustine and visit the Lightner Museum, the Pirate & Treasure Museum, and the Crisp-Ellert Art Museum for a taste of Old City culture.

Waterpark in Florida

Thrills & Chills

Even Florida’s northeastern coast has thrill seekers flocking to amusement parks for some family fun. With two locations in Jacksonville and St. Augustine, gather the clan and head to Adventure Landing Amusement Park. Soar high on looping coasters, play laser tag or a round of mini-golf at this Florida fun zone. In the summertime, the Adventure Island features the Shipwreck Island Waterpark featuring with slippery waterslides, a lazy river, the Typhoon Lagoon wave pool.

Pro Sports in Florida

Root for the Home Team

In keeping on with rich tradition, during the NFL season each fall, make sure to join sports fans as they cheer on the Jacksonville Jaguars at EverBank Field. Watch America's favorite pastime at the Baseball Grounds of Jacksonville, Bragan Field. Let’s not forget about the PGA Tour and THE PLAYERS Championship that bring world-class golfers together for the ultimate test in golf.

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Discover Best Western Hotels in Florida

With 90 Best Western locations in Florida ~ you're bound to find something new where you're headed.