Developement in Asia

Why develop your hotel with us?

  • Enjoy a choice of support models, with either franchising or full management options

  • Benefit from Best Western’s global brand recognition and world-class reputation for quality

  • Be supported by a full team of highly-skilled hotel professionals

  • Maintaining your standards with an annual quality assessment

  • Achieve global exposure through Best Western sales, marketing and distribution channels

  • Optimize your pricing and business mix with our revenue management services

  • Gain preferred access to leading corporate travel agents

  • Be part of Best Western Rewards, one of the world’s largest hotel loyal programs with more than 25 million members

  • Generate even more bookings through Best Western’s partnerships with other leading loyalty programs

  • Up-skill your associates and executives with a full range of online training programs

  • Become an eco-friendly hotel and reduce your operating costs

  • Achieve cost-efficiencies with preferred suppliers and benefit from our buying power

  • Enjoy opportunities to network Best Western’s owners and executives, plus key industry professionals

About Best Western Asia

Based in Bangkok and led by a team of seasoned hospitality industry professionals, Best Western Asia operates an extensive portfolio of hotels and resorts in key destinations all across the region.

Having launched in the region at the turn of the century, Best Western Asia now either manages or provides complete support services to more than 50 properties, comprising approximately 7,500 rooms and suites. Working with some of Asia’s leading developers, the company offers a choice of 11 distinctive brands covering almost every sector of the market, from economy to upper-upscale.

Best Western is also investing in the future, with a series of forward-thinking, tech-savvy hotel concepts, including Vīb®, GLō®, now being offered to meet the needs of Asia’s affluent “millennial” generation.

Specializing in all areas of hotel operations, Best Western Asia is the perfect choice for hotel owners who are seeking a professional partner with local knowledge and a global reputation.

-       Hotel design, architecture and branding

-       Hotel operations

-       Sales and marketing

-       Global distribution

-       Revenue management

-       E-marketing and tactical promotions

-       Accounting and financial services

-       Quality assurance

-       Training and development

-       Brand compliance

-       Information technology

Success story

Best Western Asia has recently helped two exciting new-build hotels in Thailand to succeed in crowded, highly competitive marketplaces.

Through the challenging pre-opening and opening phases, these two hotels were provided with extensive support including training, quality assurance, marketing, branding and more. Advertisements and promotions – both online and in print – helped the hotels to gain initial exposure, while Best Western Asia’s global distribution, sales & marketing and loyalty program networks ensured that the new hotels were able to generate strong interest in the early stages.

Since their openings, these hotels have grown to become two of the best-performing properties in their respective markets. Through our revenue management services, the hotels’ occupancy and revenue per available room (RevPAR) levels have increased strongly and steadily, while their business mix has been optimized and both hotels are on budget.

Following these positive results, the hotels’ developers have committed to even more exciting new projects with Best Western Asia.

Responsible, eco-friendly operations

Best Western Hotels & Resorts is fully committed to environmental and social sustainability. As a global company we care deeply about the future of the planet, and as a local operator we are dedicated to serving the communities in which we operate.

We take a series of measures to ensure that our hotels operate efficiently and have a minimal impact on local resources.


Contact Us

Best Western Hotels & Resorts is one of the biggest and most respected names in the global hotel industry. Much more than a hotel franchise; we provide a full range of professional services to hotel owners, with the ultimate goal of providing the best possible hospitality experience to every guest.

If you're developing a new hotel and would like to benefit from Best Western’s extensive support network, please contact our development team.