Best Western® Development In India

Why Develop in India?

  • Maintain independence, while receiving the benefits of a global brand

  • Receive on-call advice and expert support from a team of committed professionals

  • Are supported in maintaining high standards by undergoing a quality assessment each year

  • Access increased consumer awareness and exposure for your property

  • Achieve high-level brand recognition, reached only through membership with a globally recognized brand

  • Gain access to national and global markets through Best Western sales and marketing

  • Generate new bookings through preferred access to leading corporate booking agents

  • Have access to a loyal customer network of more than 22 million members worldwide

  • Secure repeat business through Best Western’s participation in leading customer loyalty programs

  • Achieve better business practices through specialized industry knowledge and training programs

  • Cost efficiency through preferred suppliers and Best Western’s collective buying power

  • Have opportunities to network with Best Western operators and industry professionals

About Sorrel Hospitality Private Limited

Led by a team of seasoned hospitality industry veterans with extensive experience building and managing hotel portfolios, Sorrel is responsible for Best Western’s future positioning, growth and development across India, Bangladesh & Sri Lanka.

Sorrel Hospitality Private Limited is a group of young people who collectively possess over 150 years of experience in International hotel brands, specializing in project development, hotel operations, sales and marketing, distribution, revenue management, e-marketing and promotions, hotel accounting, procedures, brand compliances, management information systems and controls.

Sorrel Hospitality Private Limited offers a wide array of services to our franchised and managed properties such as: 

  • Technical Assistance During Design & Development of the Hotel – From Conception to Completion

  • Assistance in Procurement of Operating Supplies & Equipment

  • Product Improvement

  • Hotel Pre-Opening Services

  • Central Reservation Office

  • Assistance in Sales & Marketing

  • Assistance in Revenue Management

  • Brand Identity

  • Brand and Quality Compliance Audit

  • Training

  • Ensuring Brand Programs and Compliances

  • Hotel Operations

  • Standard Operating Policies and Procedures

  • MIS and Budget Reviews

Contact Us

Best Western is so much more than a hotel franchise. It's a group of member hotel owners that are committed to providing the best possible hospitality experience to every guest.

If you're interested in building a new hotel or converting an existing one, talk to our hotel development team.