Best Western^® Development In India

Why Develop in India?

• Maintain independence, while receiving the benefits of a global brand
  
  
• Receive on-call advice and expert support from a team of committed professionals
  
  
• Are supported in maintaining high standards by undergoing a quality assessment each year
  
  
• Access increased consumer awareness and exposure for your property
  
  
• Achieve high-level brand recognition, reached only through membership with a globally recognized brand
  
  
• Gain access to national and global markets through Best Western sales and marketing
  
  
• Generate new bookings through preferred access to leading corporate booking agents
  
  
• Have access to a loyal customer network of more than 22 million members worldwide
  
  
• Secure repeat business through Best Western’s participation in leading customer loyalty programs
  
  
• Achieve better business practices through specialized industry knowledge and training programs
  
  
• Cost efficiency through preferred suppliers and Best Western’s collective buying power
  
  
• Have opportunities to network with Best Western operators and industry professionals

About Sorrel Hospitality Private Limited

Led by a team of seasoned hospitality industry veterans with extensive experience building and managing hotel portfolios, Sorrel is responsible for Best Western’s future positioning, growth and development across India, Bangladesh & Sri Lanka.

Sorrel Hospitality Private Limited is a group of young people who collectively possess over 150 years of experience in International hotel brands, specializing in project development, hotel operations, sales and marketing, distribution, revenue management, e-marketing and promotions, hotel accounting, procedures, brand compliances, management information systems and controls.

Sorrel Hospitality Private Limited offers a wide array of services to our franchised and managed properties such as: 

• Technical Assistance During Design & Development of the Hotel – From Conception to Completion
  
  
• Assistance in Procurement of Operating Supplies & Equipment
  
  
• Product Improvement
  
  
• Hotel Pre-Opening Services
  
  
• Central Reservation Office
  
  
• Assistance in Sales & Marketing
  
  
• Assistance in Revenue Management
  
  
• Brand Identity
  
  
• Brand and Quality Compliance Audit
  
  
• Training
  
  
• Ensuring Brand Programs and Compliances
  
  
• Hotel Operations
  
  
• Standard Operating Policies and Procedures
  
  
• MIS and Budget Reviews