Led by a team of seasoned hospitality industry veterans with extensive experience building and managing hotel portfolios, Sorrel is responsible for Best Western’s future positioning, growth and development across India, Bangladesh & Sri Lanka.
Sorrel Hospitality Private Limited is a group of young people who collectively possess over 150 years of experience in International hotel brands, specializing in project development, hotel operations, sales and marketing, distribution, revenue management, e-marketing and promotions, hotel accounting, procedures, brand compliances, management information systems and controls.
Sorrel Hospitality Private Limited offers a wide array of services to our franchised and managed properties such as:
Best Western is so much more than a hotel franchise. It's a group of member hotel owners that are committed to providing the best possible hospitality experience to every guest.
If you're interested in building a new hotel or converting an existing one, talk to our hotel development team.