Our Brand Portfolio

Best Western 

Best Western®

Both leisure and business travelers will find that our flagship Best Western midscale hotel provides exactly what matters most - a welcoming environment, comfortable room, breakfast, free high-speed Internet access, and great service - for a truly exceptional value. Best Western hotels are a timeless lodging model designed to perform in almost any location.

Best Western Plus  

Best Western Plus®

From stylish, well-appointed rooms to modern amenities, every Best Western Plus is thoughtfully designed to meet the needs of both business and leisure travelers. Our upper-midscale Best Western Plus offers many meaningful extras to provide your guests with enhanced style and comfort.

Best Western Premier  

Best Western Premier®

Best Western Premier is the choice for developers who compete in an upscale market. These hotels offer a truly refined atmosphere and style, with deluxe amenities and features, along with superior comfort and service for a truly memorable stay.

Vib Hotel 


Today's connected traveler is looking for social engagement, technology integration and consistent service. Vīb's vibrant lobby, stylish design and focus on convenience and technology integration will exceed their expectations. This unique concept has a minimal footprint, is cost effective to build, efficient to operate, and creates a highly profitable business model.

BW Premier Collection 

BW Premier Collection®

Best Western's BW Premier Collection consists of carefully selected upscale hotels that share our commitment to delivering an exceptional and unique travel experience. BW Premier Collection provides independent hoteliers the opportunity to retain their local identity and individuality while harnessing a global powerhouse.

Executive Residency by Best Western 

Executive Residency by Best Western®

Executive Residency by Best Western provides exceptional longer-term accommodations to satisfy the needs of one of the fastest growing segments in the hotel industry today. Best Western's turnkey solution presents developers with a profitable opportunity to build an extended stay product based on specific market demand. Executive Residency is an upper-midscale hotel with flexible spaces, stylish design, and brand signature elements come together to create an enriching extended stay experience for your guests, while building loyalty and repeat bookings for your hotel.

Signature Collection by Best Western 

BW Signature Collection by Best Western®

For guests ready for a unque hotel experience, BW Signature Collection is a choice that's sure to please. This collection of surprisingly affordable, upper-midscale hotels have been carefully selected for their ability to offer travellers comfortable settings, plentiful amenities and warmly welcoming stay, locally and around the world.

Sure Hotel

Sure Hotel logo

Everything you need for comfortable, relaxing stay. Sure Hotel by Best Western welcome those who like to travel simply and casually. With extras like FREE continental breakfast and FREE Wi-Fi, you can rest in comfort wherever you are in your journey.

Sure Plus Hotel

SureStay Plus Bangkok

Smart value with quality extras. Whether for leisure or business, Sure Plus Hotel by Best Western is the perfect choice for those who like to travel simply and casually. With extras like FREE hot breakfast and FREE Wi-Fi, you can expect modern convenience, high standards and of course, a very warm welcome.

Sure Hotel Collection

Sure Collection Green Isle

A Sure Hotel offers an exceptional value in the upper economy market and provide amenities to ensure a restful and productive stay.

  • Continental breakfast available to start the day
  • Well-appointed guest room
  • Free Wi-Fi
  • Exterior and Interior corridor candidates considered

GLe Logo 

GLēSM Best Western

GLē Best Western is an upper-midscale hotel brand designed for savvy travelers who expect the best in value, design, and comfort. The brand focuses on a dramatic, iconic arrival experience; streamlined, contemporary guestrooms; and stylish, cost-effective materials. Positioned as a hub for the road warrior, a respite for families, and a modern experience for everyone who stays, GLē Best Western is an ideal brand for secondary suburban and highway locations.

With its signature flexible construction, including unique center-loaded bathrooms, GLē Best Western is also setting a new standard in the development space due to its innovative design and smart space utilization. 

Aiden Korea Image 


Meet Aiden by Best Western – a trendy collection of laid-back boutique hotels that blends cool, casual charm with an eclectic neighborly feel. Welcoming guests to their newest adventure, Aiden is anything but fussy, offering modern sensibilities and selfie moments for a one-of-a-kind social experience.

Sadie exterior at night 


For adventure seekers craving an unforgettable experience, Sadie Best Western defies the statusquo for upscale accomodations. Thriving in edgy singularity, no two hotels are alike - relishing in the best of local flair and an authentically playful spirit. This trendy collection of boutique-style hotels is inspired by bold designs, multi-fuctional spaces and meticulously curated detail that creates an alluring offering for a warmly intriguing experience.

Contact Us

Best Western is so much more than a hotel franchise. It's a group of member hotel owners that are committed to providing the best possible hospitality experience to every guest.

If you're interested in building a new hotel or converting an existing one, talk to our hotel development team or fill in the form.

Vivienne Nyhan - International Developement Director

Email: vivienne.nyhan@bestwestern.com

Phone: + 353 1 460 5100