For over 25 years, our award-winning Best Western Rewards loyalty program keeps guests returning to Best Western® branded properties, driving higher ADR and providing cost-effective marketing opportunities that successfully deliver incremental business to every hotel. The program's success is indicated in the revenue it brings: in FY 2015 the program contributed approaching 40 percent of total revenue to our hotels in North America.
Best Western Rewards is continually recognized by the industry as a top loyalty program. It 2014 and again in 2015 it was named the top loyalty program by Loyalty360. It has been honored as one of the top three hotel loyalty programs by U.S. News & World Report for three consecutive years (2013 – 2015), and also has received the American Express Loyalty Award.
Best Western Rewards is one of the fastest-growing loyalty programs in the industry with more than 25 million members worldwide.
Features and Benefits