Brands of Best Western Hotels & Resorts

Our Brand Portfolio

Best Western 

Best Western®

Both leisure and business travelers will find that our flagship Best Western midscale hotel provides exactly what matters most - a welcoming environment, comfortable room, breakfast, free high-speed Internet access, and great service - for a truly exceptional value. Best Western hotels are a timeless lodging model designed to perform in almost any location.

Best Western Plus  

Best Western Plus®

From stylish, well-appointed rooms to modern amenities, every Best Western Plus is thoughtfully designed to meet the needs of both business and leisure travelers. Our upper-midscale Best Western Plus offers many meaningful extras to provide your guests with enhanced style and comfort.

Best Western Premier  

Best Western Premier®

Best Western Premier is the choice for developers who compete in an upscale market. These hotels offer a truly refined atmosphere and style, with deluxe amenities and features, along with superior comfort and service for a truly memorable stay.

Vib Hotel 

Vīb®

Today's connected traveler is looking for social engagement, technology integration and consistent service. Vīb's vibrant lobby, stylish design and focus on convenience and technology integration will exceed their expectations. This unique concept has a minimal footprint, is cost effective to build, efficient to operate, and creates a highly profitable business model.

BW Premier Collection 

BW Premier Collection®

Best Western's BW Premier Collection consists of carefully selected upscale hotels that share our commitment to delivering an exceptional and unique travel experience. BW Premier Collection provides independent hoteliers the opportunity to retain their local identity and individuality while harnessing a global powerhouse.

Executive Residency by Best Western 

Executive Residency by Best Western®

Executive Residency by Best Western provides exceptional longer-term accommodations to satisfy the needs of one of the fastest growing segments in the hotel industry today. Best Western's turnkey solution presents developers with a profitable opportunity to build an extended stay product based on specific market demand. Executive Residency is an upper-midscale hotel with flexible spaces, stylish design, and brand signature elements come together to create an enriching extended stay experience for your guests, while building loyalty and repeat bookings for your hotel.

SureStay Plus Bangkok 

Sure Hotels

A Sure Hotel offers an exceptional value in the upper economy market and provide amenities to ensure a restful and productive stay.

  • Continental breakfast available to start the day
  • Well-appointed guest room
  • Free WiFi
  • Exterior and Interior corridor candidates considered

Contact Us

Best Western is so much more than a hotel franchise. It's a group of member hotel owners that are committed to providing the best possible hospitality experience to every guest.

If you're interested in building a new hotel or converting an existing one, talk to our hotel development team.

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