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Important Updates For Our Guests
The health, welfare and safety of our guests, employees and hoteliers is paramount at Best Western® Hotels & Resorts. Best Western has always been an industry leader regarding cleanliness and well-maintained hotels. Noting this, our hotels have adopted thorough cleaning protocols focused on your well-being.
We are excited to welcome our loyal guests to our hotels. We understand that today’s guests have an awareness and expectation of cleanliness when it comes to their choice of accommodations.
For over 75 years, Best Western has been an industry leader with the reputation of providing clean, well-maintained accommodations. In 2012, we became the first hotel brand to set a high-level of cleanliness with the roll out of our industry leading I Care® program. We have further evolved the program with enhanced cleaning and safety protocols through our We Care CleanSM program. The We Care Clean program addresses everything from guest room and common area cleanliness, to streamlined processes that minimize contact between guests and associates while maintaining the customer service you expect from a Best Western-branded hotel.
Caring for our guests and providing them with the highest level of service has always been at the core of Best Western.
Depending on local health and government rules and regulations, our breakfast offerings may be one of several options. Where permissible, many of our full-service hotels will once again be able to deliver a more traditional form of breakfast service.
Best Western cares about its guests and values the members of the Best Western Rewards program. As appreciation of your loyalty, members will retain their current elite status through March 31, 2024 without needing to fulfill the necessary qualifications.
Members who were downgraded a tier at the end of 2019 were leveled-up to their previous tier and will maintain that status through March 31, 2024 without needing to fulfill the necessary qualifications.
All BWR members worldwide are eligible for elite status protection and no action is required on the part of the member. Status will be maintained for all members regardless of their current tier, ensuring both new and veteran members are protected at this time. BWR is the only industry loyalty program where points never expire, meaning members are not impacted by unpredictable circumstances that could prevent them from using their hard-earned points.