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Rewarding our Front Line Heroes

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Around the globe, our friends and family are on the front lines working to provide care to patients, ensure that we have food on our tables, and offer essential services that are needed to get through the current pandemic. At Best Western® Hotels & Resorts, we recognize that these efforts will allow us to once again travel to new destinations, visit our friends and families, and make memories that will last a lifetime.

As a token of our sincerest appreciation and Because We Care, we’d like to offer those on the front lines the ability to receive an upgrade to their Best Western Rewards® (BWR®) Elite status. As an Elite member, you can enjoy bonus points for every stay, exclusive promotional offers, and discounted rates at Best Western branded hotels worldwide. Additionally, Elite members will be able to enjoy and retain their status until January 31, 2022, without meeting the requirements to maintain it.

  • New BWR members will receive an upgrade Gold Elite status
  • Current Elite BWR members will receive an upgrade to next Elite status
  • Current Diamond Select Elite tier members will receive a Diamond Select for Life status


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Terms and Conditions

Terms and Conditions

Best Western Rewards® Rewarding Our Front Line Heroes (“Promotion”)

Individuals who (a) serve in essential roles* on the front lines for the COVID-19 response; (b) are Best Western Rewards® (“BWR®”) members or enroll in BWR; and (c) register for the Program by Friday, July 31, 2020, 11:59 pm MST; will receive one of the following benefits:

  • Newly enrolled BWR members will receive an upgrade to Gold Elite level
  • Elite level members will receive an upgrade to the tier above their current Elite level
  • Diamond Select members will receive a “Diamond Select for Life” Status**

There is a limit of one (1) upgrade that may be earned through this Program. There is a limit of one (1) upgrade in a 12-month period. Members who earned an upgrade by meeting tier requirements during the past twelve (12) months are eligible to earn an upgrade through the Program. Newly upgraded Elite members will maintain their Elite tier status until January 31, 2022, without meeting tier requirements. Program registration and BWR enrollment/membership required prior to Friday, July 31, 2020, to earn the upgrade. BWR enrollment and registration may be completed by visiting bestwestern.com/frontlineheroes.

No extensions, substitutions, or replacements available. Program may not be valid with certain other offers, promotions, or discounts. Program is subject to cancellation or change without notice. Please allow for approximately two to three weeks (2 to 3) weeks for the upgrade to occur. All BWR program rules apply. Visit bestwesternrewards.com for complete program terms and conditions.

*Essential roles are defined as any employee in the medical field, the hospitality industry, the restaurant industry, shipping and e-Commerce, retail, and others.

**“Diamond Select for Life” status is a VIP Diamond Select status where annual downgrades do not occur to the “Diamond Select for Life” Elite members’ tier.

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